Booking.com
Die dominierende Online-Reiseagentur für Unterkünfte in Europa; erhebt auf vermittelte Buchungen Provision, üblicherweise rund 15–20 %.
Visit Booking.com ↗- Listed properties
- 9
- Rooms covered
- 1.298
- Countries
- 3
- Founded
- 1996
About Booking.com
Booking.com, founded in Amsterdam in 1996 and now the core brand of Booking Holdings, is the largest online travel agency in Europe and the single most common entry in the stacks indexed here. For an independent hotel it is rarely a choice so much as a condition: it supplies volume that no direct channel matches at commission rates that make every incremental direct booking worth chasing. That tension — depending on the channel while trying to win the guest back from it — is the reason most of the other categories in this index exist.
Key capabilities
- Global OTA demand
- Commission model
- Channel manager connectivity
What Booking.com does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Nachfragenetzwerke & Verbünde
Online-Reisebüro (OTA)
Vermittler, die die Gästebeziehung besitzen und dafür 15–30 % berechnen. Das wirtschaftliche Problem, auf das jedes Direktbuchungs- und Loyalty-Argument letztlich zielt.
Running it here: DAS GERSTL Ferienhotel Kastellatz Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Schlosshotel Ischgl Sunstar Hotels
Who it is for
- Segment
- PrivathotelHotelgruppeKette & KonzernFerienwohnung & Serviced Apartment
- Department
- Revenue ManagementVertrieb & Marketing
- Persona
- Revenue ManagerMarketingleitung
- Use case
- ADR & RevPAR steigern
Hotels running Booking.com
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| DAS GERSTL | Mals, Italien | OTA | 132 |
| Ferienhotel Kastellatz | Mals, Italien | OTA (likely) | 30 |
| Manotel | Genf, Schweiz | OTA | 610 |
| Manz Privacy Hotels Switzerland | Zürich, Schweiz | OTA | 406 |
| Maraias — Luxury Suites & Apartments | Mals, Italien | OTA | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Schweiz | OTA | — |
| Panoramahotel Watles | Mals, Italien | OTA | 50 |
| Schlosshotel Ischgl | Ischgl, Österreich | OTA | 70 |
| Sunstar Hotels | Liestal, Schweiz | OTA | — |
Mehrere dieser Systeme parallel im Einsatz?
Blue verbindet einen bestehenden Hotel-Stack zu einem Gästeprofil und einem Loyalty-Guthaben über alle Betriebe hinweg — ohne das PMS zu ersetzen.