Booking.com
The dominant online travel agency for European accommodation, taking commission (typically ~15–20%) on bookings it originates.
Visit Booking.com ↗- Listed properties
- 9
- Rooms covered
- 1,298
- Countries
- 3
- Founded
- 1996
About Booking.com
Booking.com, founded in Amsterdam in 1996 and now the core brand of Booking Holdings, is the largest online travel agency in Europe and the single most common entry in the stacks indexed here. For an independent hotel it is rarely a choice so much as a condition: it supplies volume that no direct channel matches at commission rates that make every incremental direct booking worth chasing. That tension — depending on the channel while trying to win the guest back from it — is the reason most of the other categories in this index exist.
Key capabilities
- Global OTA demand
- Commission model
- Channel manager connectivity
What Booking.com does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Demand Networks & Affiliation
Online Travel Agency
Intermediaries that own the guest relationship and charge 15–30% for it. The commercial problem every direct-booking and loyalty argument is ultimately aimed at.
Running it here: DAS GERSTL Ferienhotel Kastellatz Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Schlosshotel Ischgl Sunstar Hotels
Who it is for
- Segment
- Independent hotelHotel groupChain & enterpriseVacation rental & serviced apartment
- Department
- Revenue managementSales & marketing
- Persona
- Revenue managerMarketing manager
- Use case
- Raise ADR & RevPAR
Hotels running Booking.com
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| DAS GERSTL | Mals / Malles Venosta, Italy | OTA | 132 |
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | OTA (likely) | 30 |
| Manotel | Geneva, Switzerland | OTA | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | OTA | 406 |
| Maraias — Luxury Suites & Apartments | Mals / Malles Venosta, Italy | OTA | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | OTA | — |
| Panoramahotel Watles | Mals / Malles Venosta, Italy | OTA | 50 |
| Schlosshotel Ischgl | Ischgl, Austria | OTA | 70 |
| Sunstar Hotels | Liestal, Switzerland | OTA | — |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.