Marketing, CRM & Direct Booking
Reputation Management
Review collection, sentiment analysis and response management across OTAs and Google.
4 vendors, by listed deployments
| Vendor | Headquarters | Founded | Properties | Rooms |
|---|---|---|---|---|
| HolidayCheck | Munich, Germany (HolidayCheck Group AG); operating company HolidayCheck AG in Bottighofen, Thurgau, Switzerland | 1999 | 2 | 30 |
| Tripadvisor | Needham, Massachusetts, USA | 2000 | 2 | 610 |
| TrustYou | Munich, Germany | 2008 | 2 | 70 |
| Shiji Group (Beijing Shiji Information Technology) | Beijing, China (Fuxing Road Jia No. 65, Haidian District) | 1998 | 0 | 0 |
Who runs what
Every listed property that has a reputation management on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.
| Property | Location | Vendor | Role | Rooms |
|---|---|---|---|---|
| Manotel | Geneva, Switzerland | Tripadvisor | Review channel linked from the footer of every property site | 610 |
| Schlosshotel Ischgl | Ischgl, Austria | TrustYou | Reviews & reputation | 70 |
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | HolidayCheck | Review platform + rating widget | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | TrustYou (likely) | Review-score aggregation widget on the group hotels page, with per-property codes | — |
| Sunstar Hotels | Liestal, Switzerland | HolidayCheck | German-market review badge on selected property sites | — |
| Sunstar Hotels | Liestal, Switzerland | Tripadvisor | Review widget embedded on selected property sites | — |
HolidayCheck
OTAHolidayCheck is the largest hotel-review and package-travel booking portal in German-speaking Europe, founded in 1999 by students in Konstanz and now operated by HolidayCheck AG in Bottighofen, Switzerland under HolidayCheck Group AG in Munich. It combines a verified-review database with transactional booking, and through HC Touristik ("HolidayCheck Reisen") it also acts as a licensed tour operator selling package holidays as principal; sister brand MietwagenCheck/Driveboo covers rental cars. Hotels interact with it through the free HolidayCheck Business Center (review responses, profile and photo management, benchmarking) plus paid visibility, review widgets and the annual HolidayCheck Award badges. It is majority-owned by Hubert Burda Media, was delisted in 2021, and in July 2026 Burda engaged Raymond James to explore a sale.
Tripadvisor
MetasearchTripadvisor is the world's largest travel guidance platform, built on user-generated reviews (~1 billion reviews across ~8 million hotels, restaurants and attractions) and monetised through hotel metasearch, CPC advertising and two owned marketplaces: Viator for tours and experiences and TheFork for restaurant reservations. Its hotel-facing B2B products — Business Advantage, Sponsored Placements, TripConnect and the Review Express API — sell visibility and review volume back to the properties whose guests generate the content. Since 2011 it has traded on Nasdaq as TRIP; in April 2025 it absorbed its own parent, Liberty TripAdvisor, removing its controlling stockholder. After killing the paid Tripadvisor Plus subscription in 2024, the company relaunched consumer loyalty in August 2025 as Tripadvisor Rewards, a free app-only programme paying 5% back in "Trip Cash".
TrustYou
ReputationGuest feedback and reputation platform — review aggregation, sentiment analysis and review-score widgets embedded into hotel websites and booking engines (including Seekda's).
Shiji Group (Beijing Shiji Information Technology)
PMSA large hospitality technology group offering PMS (Shiji Enterprise Platform, Daylight PMS), Infrasys Cloud POS, guest profile and CRM data, ReviewPro reputation management, payments, distribution and analytics. Built by acquisition into an end-to-end stack aimed at international hotel chains.
Other categories
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.