Marketing, CRM & Direct Booking

Hotel AdTech & Attribution

Paid media platforms, retargeting and the attribution that decides which channel gets credit for the booking.

2 vendors, by listed deployments

Vendor	Headquarters	Founded	Properties	Rooms
Meta (Facebook & Instagram)	Menlo Park, USA	2004	2	80
myhotelshop (RateGain / Sojern)	Leipzig, Germany	2012	0	0

Who runs what

Every listed property that has a hotel adtech & attribution on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property	Location	Vendor	Role	Rooms
Panoramahotel Watles	Mals / Malles Venosta, Italy	Meta (Facebook & Instagram)	Pixel, retargeting and de-facto past-guest audience	50
Ferienhotel Kastellatz	Mals / Malles Venosta, Italy	Meta (Facebook & Instagram)	Pixel, retargeting & de-facto guest audience	30

Meta (Facebook & Instagram)

Social

Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.

Menlo Park, USA Founded 2004 7 listed properties

myhotelshop (RateGain / Sojern)

Metasearch

myhotelshop GmbH, founded in Leipzig in January 2012 by Ullrich Kastner, is a metasearch bid-management platform and managed agency: it buys and optimises a hotel's CPC/CPA placements on Google Hotel Ads, trivago, TripAdvisor, Kayak and Bing, and connects the hotel's booking engine and rate feed so the direct rate is live and bookable on those comparison surfaces. It sells both as SaaS (self-managed bidding) and as a full-service agency, with the pitch being cheaper direct bookings versus OTA commission. RateGain agreed to acquire it in September 2021 and kept the brand initially; as of July 2026 www.myhotelshop.com no longer serves its own site — it 302-redirects to RateGain's UNO hotel-paid-media page, which in turn 301-redirects to sojern.com/solutions/commission, indicating the brand has been absorbed into RateGain's Sojern martech unit following the USD 250M Sojern acquisition (Nov 2025) and the Adara/Sojern brand unification (Mar 2026). The current commercial model there is commission-on-completed-stay: the vendor fronts the media spend and takes a cut of the booking.

Leipzig, Germany Founded 2012 1 listed property

Other categories

Booking Engine Hotel CRM & Guest Management Email, SMS & Marketing Automation Hotel Website & CMS Hotel Chatbots & Conversational AI Reputation Management Direct Booking Conversion & Personalisation Metasearch Management Hospitality Marketing Agencies Web Agencies & Hotel Websites Social Media & Content Marketing Website Widgets & Embeds Loyalty & Membership Loyalty Currency Network & Clearing Coalition & Multi-brand Programme Gift Cards, Vouchers & Stored Value Tokenized & On-chain Loyalty

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

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