Metasearch Management Hotel AdTech & Attribution

myhotelshop (RateGain / Sojern)

myhotelshop GmbH, founded in Leipzig in January 2012 by Ullrich Kastner, is a metasearch bid-management platform and managed agency: it buys and optimises a hotel's CPC/CPA placements on Google Hotel Ads, trivago, TripAdvisor, Kayak and Bing, and connects the hotel's booking engine and rate feed so the direct rate is live and bookable on those comparison surfaces. It sells both as SaaS (self-managed bidding) and as a full-service agency, with the pitch being cheaper direct bookings versus OTA commission. RateGain agreed to acquire it in September 2021 and kept the brand initially; as of July 2026 www.myhotelshop.com no longer serves its own site — it 302-redirects to RateGain's UNO hotel-paid-media page, which in turn 301-redirects to sojern.com/solutions/commission, indicating the brand has been absorbed into RateGain's Sojern martech unit following the USD 250M Sojern acquisition (Nov 2025) and the Adara/Sojern brand unification (Mar 2026). The current commercial model there is commission-on-completed-stay: the vendor fronts the media spend and takes a cut of the booking.

Visit myhotelshop (RateGain / Sojern) ↗

Listed properties: 1
Rooms covered: 406
Countries: 1
Founded: 2012

What myhotelshop (RateGain / Sojern) does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Metasearch Management

Bidding and campaign management on Google Hotel Ads, trivago and Tripadvisor — the contested ground between direct booking and OTA acquisition.

Running it here: Manz Privacy Hotels Switzerland

Marketing, CRM & Direct Booking

Hotel AdTech & Attribution

Paid media platforms, retargeting and the attribution that decides which channel gets credit for the booking.

No listed property records myhotelshop (RateGain / Sojern) in this role yet.

Who it is for

Segment: Independent hotelHotel group
Department: Revenue managementSales & marketing
Persona: Revenue managerMarketing manager
Use case: Increase direct bookingsReduce OTA commission

Hotels running myhotelshop (RateGain / Sojern)

Hotel	Location	Role there	Rooms
Manz Privacy Hotels Switzerland	Zurich, Switzerland	Metasearch	406

At a glance

Category: Metasearch Management
Headquarters: Leipzig, Germany
Founded: 2012

Alternatives

Vendors serving the same categories as myhotelshop (RateGain / Sojern).

Google (Hotel Ads & Maps booking)
Google Hotel Ads, Free Booking Links and 'Book' integration in Google Maps / Search — increasingly the first surface where guests compare direct vs OTA rates, fed by channel managers and metasearch connectors.
trivago
Hotel metasearch comparison site (majority owned by Expedia Group) where hotels and OTAs bid to display rates.
Meta (Facebook & Instagram)
Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.
DerbySoft
Connectivity and distribution middleware specialising in hotel-to-OTA integration, content distribution and metasearch delivery. Positions itself as a travel commerce accelerator spanning connectivity, AI-driven marketing and an end-to-end content platform.
Tripadvisor
Tripadvisor is the world's largest travel guidance platform, built on user-generated reviews (~1 billion reviews across ~8 million hotels, restaurants and attractions) and monetised through hotel metasearch, CPC advertising and two owned marketplaces: Viator for tours and experiences and TheFork for restaurant reservations. Its hotel-facing B2B products — Business Advantage, Sponsored Placements, TripConnect and the Review Express API — sell visibility and review volume back to the properties whose guests generate the content. Since 2011 it has traded on Nasdaq as TRIP; in April 2025 it absorbed its own parent, Liberty TripAdvisor, removing its controlling stockholder. After killing the paid Tripadvisor Plus subscription in 2024, the company relaunched consumer loyalty in August 2025 as Tripadvisor Rewards, a free app-only programme paying 5% back in "Trip Cash".
Triptease
Triptease is a London-based "data marketing platform" for hotels whose single purpose is shifting bookings away from OTAs onto the hotel's own website. Its core mechanic is rate intelligence: it shops OTA prices in real time, auto-matches or beats them on the hotel's site and on metasearch, and surfaces personalised on-site messaging to push browsers into the direct booking engine. Around that sit metasearch and paid-search bidding, display retargeting, abandonment email with segmented push into the hotel's CRM, AI chat, and Date Boost for demand-sensitive dates. It is sold to revenue, e-commerce and marketing managers on fixed licence or pay-per-stay/CPA terms, and is distributed partly through CRS channels — Sabre SynXis customers get a free "Price Check Lite" tier via the Aven Hospitality partnership.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

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