Guest Messaging

LoungeUp is a Paris-based hospitality CRM founded in 2011 by Mathieu Pollet and Lionel Tressens (its own site dates the company to 2012) that centralises guest profiles and automates guest communication across email, SMS, WhatsApp and Messenger, plus online check-in, mobile key, a guest app/digital directory, upselling and the Dmbook staff-operations tool. It was acquired by D-EDGE — the hotel-distribution subsidiary of Accor — in March 2024 and rebranded D-EDGE CRM in July 2025, positioning it as the guest-relationship layer of D-EDGE's CRS + booking engine one-stop-shop. Since joining D-EDGE it ships a built-in Loyalty Programme module: hotel-branded tiers with rules on stays or spend, automatic perks and members-only rates, and a digital loyalty card inside the guest account, wired to the D-EDGE Booking Engine to drive direct bookings.

Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).