Hotel Tech Index

Marketing, CRM & Direct Booking

Hotel Website & CMS

The content system behind the hotel website. Diagnostic value is high: a flat-file CMS has no database, so there is physically nowhere for a guest record to live.

12 vendors, by listed deployments

Vendor Headquarters Founded Properties Rooms
TYPO3 1998 6 304
Silverstripe Wellington, New Zealand 2000 2 406
WordPress 2003 2 50
Cendyn Boca Raton, USA 1 610
Contentful Berlin, Germany 1 330
Grav CMS Open source (Rocket Theme / Trilby Media, USA) 2014 1 30
Trendstudio GmbH Bozen/Bolzano, South Tyrol (Italy) 1 30
WIHP Paris, France 1 610
Kreativagentur Pixelrausch Fiss, Tirol (Austria) 0 0
mindpark advertising Tirol (Austria) 0 0
SiMedia (a brand of Just Impact Group GmbH) Niederdorf / Villabassa, South Tyrol (Italy) 0 0
vioma GmbH Offenburg, Germany 0 0

Who runs what

Every listed property that has a hotel website & cms on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property Location Vendor Role Rooms
Manotel Geneva, Switzerland Cendyn Website CMS (Cendyn Web, internally the 'Nova' CMS), design agency and web hosting for the group site and the property sites 610
Manotel Geneva, Switzerland WIHP (likely) Original builder of the 'Nova' website platform running all seven Manotel sites 610
Manz Privacy Hotels Switzerland Zurich, Switzerland Silverstripe Website CMS for the group site and all five property sites (single shared template/codebase) 406
The Tschuggen Collection Arosa, Switzerland Contentful Headless CMS 330
DAS GERSTL Mals / Malles Venosta, Italy TYPO3 Website CMS for both hotel brands — two separate installs 132
Tuberis Life Balance & Nature Farm Taufers im Münstertal, Italy TYPO3 Website CMS (with the Powermail form extension) 52
Panoramahotel Watles Mals / Malles Venosta, Italy WordPress Website CMS 50
Hotel Weisses Kreuz Mals / Malles Venosta, Italy TYPO3 Website CMS 47
Garberhof Mals / Malles Venosta, Italy TYPO3 Website CMS (with the Powermail form extension) 43
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Grav CMS Website CMS (flat-file) 30
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Trendstudio GmbH Website vendor & CMS integrator 30
Maraias — Luxury Suites & Apartments Mals / Malles Venosta, Italy TYPO3 Website CMS (with the Powermail form extension) 30
BOAS Group Vaud, Switzerland TYPO3 Website CMS
Matterhorn Group (Zermatt) Zermatt, Switzerland WordPress Website CMS for the group site and all 11 property sites — each site a separate WordPress install
Sunstar Hotels Liestal, Switzerland Silverstripe Website CMS for the group site, all 7 property subdomains and the careers site

TYPO3

CMS

Open-source enterprise content management system, widely used in German-speaking Europe.

Founded 1998 6 listed properties

Silverstripe

CMS

Silverstripe is an open-source, PHP-based content management system and web framework (BSD-licensed, distributed via silverstripe.org) built and maintained by Silverstripe Ltd, a Wellington, New Zealand company founded in 2000 as Totally Digital by Sam Minnée, Tim Copeland and Sigurd Magnusson. The commercial arm (silverstripe.com) monetises through digital agency work — design, build and support — plus Silverstripe Cloud managed hosting and Silverstripe Search, with an ecosystem of several hundred freelance and agency implementation partners worldwide. It is strongest in NZ public sector and enterprise web, and is not a hospitality-specific vendor: it sells no loyalty, guest CRM, stored-value or booking product.

Wellington, New Zealand Founded 2000 2 listed properties

WordPress

CMS

The most widely deployed open-source content management system, typically extended with plugins for SEO, caching, translation and consent.

Founded 2003 2 listed properties

Cendyn

CRM

Enterprise hotel CRM, loyalty and revenue platform — guest profiles, campaign management, loyalty programs and integrated digital marketing for hotel groups and chains.

Boca Raton, USA 1 listed property

Contentful

CMS

API-first headless content management system used to power websites and apps from structured content.

Berlin, Germany 1 listed property

Grav CMS

CMS

Open-source flat-file PHP CMS. Stores all content as Markdown files on disk — there is no database behind it at all. Popular with small agencies for fast, cheap, low-maintenance brochure sites.

Open source (Rocket Theme / Trilby Media, USA) Founded 2014 1 listed property

Trendstudio GmbH

Web agency

South Tyrolean web agency at Andreas-Hofer-Straße 5, 39100 Bozen (VAT IT03011630211). Builds and hosts hotel websites on a shared in-house Grav CMS template, plus SEO, Google Ads, social and newsletter marketing. Named in the footer and Impressum of kastellatz.it as 'Projekt & Programmierung'.

Bozen/Bolzano, South Tyrol (Italy) 1 listed property

WIHP

Agency

World Independent Hotels Promotion — digital marketing agency and technology provider for independent hotels, focused on metasearch, paid media and direct-booking campaigns.

Paris, France 1 listed property

Kreativagentur Pixelrausch

Web agency

Austrian creative agency at Unterer Spelsweg 14, 6533 Fiss, named in the Impressum of both dasgerstl.com and dasgerstlfamily.com as 'Konzeption, Grafik & Programmierung'. Builds hotel websites on TYPO3.

Fiss, Tirol (Austria) 1 listed property

mindpark advertising

Web agency

Austrian advertising agency specialising in search engine optimisation, TYPO3 hotel websites and print. Self-describes numerous hotels, tourism businesses and tourism organisations across Austria, South Tyrol and Switzerland as references.

Tirol (Austria) 1 listed property

SiMedia (a brand of Just Impact Group GmbH)

Web agency

South Tyrolean hotel web agency at Handwerkerzone 12, 39039 Niederdorf, trading as a brand of Just Impact Group GmbH. Sells 'Konzeption • Design • Programmierung • Online-Marketing' to hotels — WordPress websites, SEO, Google Ads, social and newsletter marketing — and serves site imagery from its own CDN. Named in the Impressum of watles.com.

Niederdorf / Villabassa, South Tyrol (Italy) 1 listed property

vioma GmbH

IBE

German hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.

Offenburg, Germany

Other categories

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