Marketing, CRM & Direct Booking
Hotel Website & CMS
The content system behind the hotel website. Diagnostic value is high: a flat-file CMS has no database, so there is physically nowhere for a guest record to live.
12 vendors, by listed deployments
| Vendor | Headquarters | Founded | Properties | Rooms |
|---|---|---|---|---|
| TYPO3 | — | 1998 | 6 | 304 |
| Silverstripe | Wellington, New Zealand | 2000 | 2 | 406 |
| WordPress | — | 2003 | 2 | 50 |
| Cendyn | Boca Raton, USA | — | 1 | 610 |
| Contentful | Berlin, Germany | — | 1 | 330 |
| Grav CMS | Open source (Rocket Theme / Trilby Media, USA) | 2014 | 1 | 30 |
| Trendstudio GmbH | Bozen/Bolzano, South Tyrol (Italy) | — | 1 | 30 |
| WIHP | Paris, France | — | 1 | 610 |
| Kreativagentur Pixelrausch | Fiss, Tirol (Austria) | — | 0 | 0 |
| mindpark advertising | Tirol (Austria) | — | 0 | 0 |
| SiMedia (a brand of Just Impact Group GmbH) | Niederdorf / Villabassa, South Tyrol (Italy) | — | 0 | 0 |
| vioma GmbH | Offenburg, Germany | — | 0 | 0 |
Who runs what
Every listed property that has a hotel website & cms on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.
| Property | Location | Vendor | Role | Rooms |
|---|---|---|---|---|
| Manotel | Geneva, Switzerland | Cendyn | Website CMS (Cendyn Web, internally the 'Nova' CMS), design agency and web hosting for the group site and the property sites | 610 |
| Manotel | Geneva, Switzerland | WIHP (likely) | Original builder of the 'Nova' website platform running all seven Manotel sites | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | Silverstripe | Website CMS for the group site and all five property sites (single shared template/codebase) | 406 |
| The Tschuggen Collection | Arosa, Switzerland | Contentful | Headless CMS | 330 |
| DAS GERSTL | Mals / Malles Venosta, Italy | TYPO3 | Website CMS for both hotel brands — two separate installs | 132 |
| Tuberis Life Balance & Nature Farm | Taufers im Münstertal, Italy | TYPO3 | Website CMS (with the Powermail form extension) | 52 |
| Panoramahotel Watles | Mals / Malles Venosta, Italy | WordPress | Website CMS | 50 |
| Hotel Weisses Kreuz | Mals / Malles Venosta, Italy | TYPO3 | Website CMS | 47 |
| Garberhof | Mals / Malles Venosta, Italy | TYPO3 | Website CMS (with the Powermail form extension) | 43 |
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | Grav CMS | Website CMS (flat-file) | 30 |
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | Trendstudio GmbH | Website vendor & CMS integrator | 30 |
| Maraias — Luxury Suites & Apartments | Mals / Malles Venosta, Italy | TYPO3 | Website CMS (with the Powermail form extension) | 30 |
| BOAS Group | Vaud, Switzerland | TYPO3 | Website CMS | — |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | WordPress | Website CMS for the group site and all 11 property sites — each site a separate WordPress install | — |
| Sunstar Hotels | Liestal, Switzerland | Silverstripe | Website CMS for the group site, all 7 property subdomains and the careers site | — |
TYPO3
CMSOpen-source enterprise content management system, widely used in German-speaking Europe.
Silverstripe
CMSSilverstripe is an open-source, PHP-based content management system and web framework (BSD-licensed, distributed via silverstripe.org) built and maintained by Silverstripe Ltd, a Wellington, New Zealand company founded in 2000 as Totally Digital by Sam Minnée, Tim Copeland and Sigurd Magnusson. The commercial arm (silverstripe.com) monetises through digital agency work — design, build and support — plus Silverstripe Cloud managed hosting and Silverstripe Search, with an ecosystem of several hundred freelance and agency implementation partners worldwide. It is strongest in NZ public sector and enterprise web, and is not a hospitality-specific vendor: it sells no loyalty, guest CRM, stored-value or booking product.
WordPress
CMSThe most widely deployed open-source content management system, typically extended with plugins for SEO, caching, translation and consent.
Cendyn
CRMEnterprise hotel CRM, loyalty and revenue platform — guest profiles, campaign management, loyalty programs and integrated digital marketing for hotel groups and chains.
Contentful
CMSAPI-first headless content management system used to power websites and apps from structured content.
Grav CMS
CMSOpen-source flat-file PHP CMS. Stores all content as Markdown files on disk — there is no database behind it at all. Popular with small agencies for fast, cheap, low-maintenance brochure sites.
Trendstudio GmbH
Web agencySouth Tyrolean web agency at Andreas-Hofer-Straße 5, 39100 Bozen (VAT IT03011630211). Builds and hosts hotel websites on a shared in-house Grav CMS template, plus SEO, Google Ads, social and newsletter marketing. Named in the footer and Impressum of kastellatz.it as 'Projekt & Programmierung'.
WIHP
AgencyWorld Independent Hotels Promotion — digital marketing agency and technology provider for independent hotels, focused on metasearch, paid media and direct-booking campaigns.
Kreativagentur Pixelrausch
Web agencyAustrian creative agency at Unterer Spelsweg 14, 6533 Fiss, named in the Impressum of both dasgerstl.com and dasgerstlfamily.com as 'Konzeption, Grafik & Programmierung'. Builds hotel websites on TYPO3.
mindpark advertising
Web agencyAustrian advertising agency specialising in search engine optimisation, TYPO3 hotel websites and print. Self-describes numerous hotels, tourism businesses and tourism organisations across Austria, South Tyrol and Switzerland as references.
SiMedia (a brand of Just Impact Group GmbH)
Web agencySouth Tyrolean hotel web agency at Handwerkerzone 12, 39039 Niederdorf, trading as a brand of Just Impact Group GmbH. Sells 'Konzeption • Design • Programmierung • Online-Marketing' to hotels — WordPress websites, SEO, Google Ads, social and newsletter marketing — and serves site imagery from its own CDN. Named in the Impressum of watles.com.
vioma GmbH
IBEGerman hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.
Other categories
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.