Hotel Tech Index

Booking Engine Direct Booking Conversion & Personalisation Channel Manager & Rate Parity Gift Cards, Vouchers & Stored Value Web Agencies & Hotel Websites Hotel Website & CMS Hospitality Marketing Agencies

vioma GmbH

German hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.

Visit vioma GmbH ↗

Listed properties: 0
Rooms covered: 0
Countries: 0
Founded: —

What vioma GmbH does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Booking Engine

Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.

No listed property records vioma GmbH in this role yet.

Marketing, CRM & Direct Booking

Direct Booking Conversion & Personalisation

On-site personalisation, price comparison widgets and urgency messaging aimed at converting a looker before they leave for an OTA.

No listed property records vioma GmbH in this role yet.

Revenue, Distribution & Commerce

Channel Manager & Rate Parity

The connective tissue between PMS, booking engine and the OTAs, keeping inventory and rates synchronised across every channel — and flagging where parity has broken.

No listed property records vioma GmbH in this role yet.

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

No listed property records vioma GmbH in this role yet.

Marketing, CRM & Direct Booking

Web Agencies & Hotel Websites

The agencies that build and host hotel sites. Distinct from marketing agencies: they own the code, not the campaigns.

No listed property records vioma GmbH in this role yet.

Marketing, CRM & Direct Booking

Hotel Website & CMS

The content system behind the hotel website. Diagnostic value is high: a flat-file CMS has no database, so there is physically nowhere for a guest record to live.

No listed property records vioma GmbH in this role yet.

Marketing, CRM & Direct Booking

Hospitality Marketing Agencies

Service providers rather than software. Gatekeepers for anything that must ship on the front end — and multipliers across their whole client portfolio.

No listed property records vioma GmbH in this role yet.

Hotels running vioma GmbH

No properties in the index currently list vioma GmbH. Coverage is expanding — see the methodology.

At a glance

Category: Booking Engine
Headquarters: Offenburg, Germany

Alternatives

Vendors serving the same categories as vioma GmbH.

Brandnamic
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
mindpark advertising
Austrian advertising agency specialising in search engine optimisation, TYPO3 hotel websites and print. Self-describes numerous hotels, tourism businesses and tourism organisations across Austria, South Tyrol and Switzerland as references.
SiMedia (a brand of Just Impact Group GmbH)
South Tyrolean hotel web agency at Handwerkerzone 12, 39039 Niederdorf, trading as a brand of Just Impact Group GmbH. Sells 'Konzeption • Design • Programmierung • Online-Marketing' to hotels — WordPress websites, SEO, Google Ads, social and newsletter marketing — and serves site imagery from its own CDN. Named in the Impressum of watles.com.
tt•consulting (TT GmbH) & tt-digital
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
Mews
Modern API-first cloud PMS and 'hospitality operating system' with a large marketplace of integrated apps. Beyond the PMS core it ships Mews Distributor (its own commission-free booking engine, served from app.mews.com/distributor/<id>), Mews Payments, Mews POS and Mews Kiosk. Named #1 PMS by Hotel Tech Report three years running; widely deployed across European boutique and mid-scale hotels, including small independent Alpine houses.
BookingSuite (discontinued)
Booking.com's former suite of hotel-facing tools — websites, booking engine, rate intelligence — assembled from acquisitions and discontinued in November 2020 when Booking Holdings refocused on its core OTA business, leaving dependent hoteliers to migrate at short notice.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.