Hotel Tech Index

Web Agencies & Hotel Websites Booking Engine Hotel CRM & Guest Management Gift Cards, Vouchers & Stored Value Hospitality Marketing Agencies

Brandnamic

One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.

Visit Brandnamic ↗

Listed properties: 1
Rooms covered: 47
Countries: 1
Founded: —

What Brandnamic does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Web Agencies & Hotel Websites

The agencies that build and host hotel sites. Distinct from marketing agencies: they own the code, not the campaigns.

No listed property records Brandnamic in this role yet.

Marketing, CRM & Direct Booking

Booking Engine

Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.

No listed property records Brandnamic in this role yet.

Marketing, CRM & Direct Booking

Hotel CRM & Guest Management

Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.

No listed property records Brandnamic in this role yet.

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

Running it here: Hotel Weisses Kreuz

Marketing, CRM & Direct Booking

Hospitality Marketing Agencies

Service providers rather than software. Gatekeepers for anything that must ship on the front end — and multipliers across their whole client portfolio.

No listed property records Brandnamic in this role yet.

Who it is for

Segment: Independent hotelHotel group
Department: Revenue managementSales & marketingFinance & accountingIT & technology
Persona: General managerRevenue managerMarketing manager
Use case: Increase direct bookingsReduce OTA commissionUpsell & grow ancillary revenueGrow repeat staysUnify guest dataPersonalise the stay

Hotels running Brandnamic

Hotel	Location	Role there	Rooms
Hotel Weisses Kreuz	Mals / Malles Venosta, Italy	Stored value	47

At a glance

Category: Web Agencies & Hotel Websites
Headquarters: Brixen / Bressanone, South Tyrol (Italy)

Alternatives

Vendors serving the same categories as Brandnamic.

vioma GmbH
German hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.
ADDITIVE
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
tt•consulting (TT GmbH) & tt-digital
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
aleno
aleno is a Zurich-headquartered hospitality software company, founded in 2015 by restaurateur Ivica Balenovic, that sells a "digital assistant" for restaurants and hotel F&B: reservations and AI table assignment, 360° guest profiles/CRM, retention marketing, no-show prevention with prepayment, and revenue/capacity analytics. It positions itself as the data hub between the hotel PMS and the restaurant floor, with 30+ marketplace integrations to Opera, Protel, Fidelio, Mews and Apaleo on the PMS side and Lightspeed, Hypersoft and Simphony on the POS side, plus a broad set of DACH payment gateways including TWINT, Datatrans, SIX and Worldline. It also ships a permanently free voucher/gift-card module, introduced during COVID and reported in use in over 1,500 venues. Its channel-management integrations include Zermatt Tourismus, which is consistent with its appearance in the Matterhorn Group Zermatt stack.
mindpark advertising
Austrian advertising agency specialising in search engine optimisation, TYPO3 hotel websites and print. Self-describes numerous hotels, tourism businesses and tourism organisations across Austria, South Tyrol and Switzerland as references.
Sabre Hospitality / Aven Hospitality (SynXis)
SynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.