Email, SMS & Marketing Automation

South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.

Marketing platform (formerly Sendinblue) offering email, SMS, chat and light CRM automation.

General-purpose email marketing and automation platform (Intuit), widely used by smaller hotel groups in place of a hospitality-specific CRM.

A customer engagement platform for designing and running personalised, cross-channel communication — push, in-app, email, SMS, WhatsApp — driven by real-time behavioural data and journey orchestration. Deliberately not a points or rewards system: Braze moves messages, it does not hold balances.

SaaS platform (AIR) for real-time, personalised promotions, digital coupons and loyalty execution, delivered at the moment of transaction across POS, app and e-commerce. Strong in grocery and QSR; increasingly AI-led on offer personalisation. Sold as a promotions and loyalty execution engine rather than a currency or coalition system.

Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.

Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).

Hotel guest-data platform and CRM: builds rich guest profiles from PMS data and drives email/SMS campaigns, upsells and direct bookings.

Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.

An AI-driven marketing and data cloud combining identity data, omnichannel activation and — since the 2025 Marigold enterprise acquisition — genuine loyalty capability via Marigold Loyalty and Cheetah Digital. Positioned to Fortune 500 marketing organisations rather than to operators.

Booking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.