Booking Engine Gift Cards, Vouchers & Stored Value Payments & Payment Orchestration Email, SMS & Marketing Automation

Zimres

Booking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.

Visit Zimres ↗

Listed properties: 1
Rooms covered: 43
Countries: 1
Founded: —

What Zimres does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Booking Engine

Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.

Running it here: Garberhof

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

No listed property records Zimres in this role yet.

Core Operations & Property Management

Payments & Payment Orchestration

Card acquiring, wallets, terminals and the routing between them. The rail a stored balance must eventually settle against.

No listed property records Zimres in this role yet.

Marketing, CRM & Direct Booking

Email, SMS & Marketing Automation

Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.

No listed property records Zimres in this role yet.

Who it is for

Segment: Independent hotelHotel group
Department: Front officeRevenue managementSales & marketingFinance & accounting
Persona: General managerRevenue managerMarketing managerIT manager
Use case: Increase direct bookingsReduce OTA commissionUpsell & grow ancillary revenueGrow repeat staysPersonalise the stayAutomate operationsEnsure compliance

Hotels running Zimres

Hotel	Location	Role there	Rooms
Garberhof	Mals / Malles Venosta, Italy	IBE	43

At a glance

Category: Booking Engine
Headquarters: South Tyrol (Italy)

Alternatives

Vendors serving the same categories as Zimres.

TWINT
TWINT is Switzerland's dominant domestic mobile payment app and digital wallet, operated by TWINT Ltd. of Zurich and owned jointly by the country's largest banks plus SIX and Worldline. The app was built from 2014 by Monexio, a PostFinance subsidiary; today's TWINT AG was formed by the September 2016 merger with Paymit (Zürcher Kantonalbank / SIX), and national ubiquity followed from 2017. It covers QR-code payments in store, e-commerce and express checkout, payment links, POS/terminal integration, recurring payments, P2P transfers, Pay Later (30-day invoice), and cash withdrawal — retailers typically pay around 1.3% per transaction according to Wikipedia. Beyond payments it runs a merchant loyalty and stored-value layer: hosted digital loyalty cards (Code 128/EAN/QR), digital stamp cards, coupons, "Super Deals", third-party digital vouchers and credit (paysafecard, Google Play, Netflix), and an in-app experience-voucher marketplace powered by e-surprise/e-guma selling hotel, wellness and alpine experience vouchers.
Sabre Hospitality / Aven Hospitality (SynXis)
SynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.
ADDITIVE
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
Brandnamic
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
tt•consulting (TT GmbH) & tt-digital
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
vioma GmbH
German hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue