Sulden am Ortler / Solda all'Ortles, Italy
MyPARADIES (Familie Wallnöfer, Sulden)
A 4-star-superior adults-only hotel at 1,900 m in Sulden am Ortler (Solda) inside the Stelvio National Park, in the municipality of Stilfs in the Vinschgau. It trades as Sporthotel Paradies S.r.l. (registered in German as Sporthotel Paradies GmbH) — VAT and tax code IT02742480219, REA BZ-201895, share capital €10,000 fully paid, CIN IT021095A17KSGFZS3, ATECO 55.1 — incorporated in 2012, with Lukas Wallnöfer as managing director. Filed accounts report FY2024 turnover of €3,086,778, a net result of €167,040 and an employee band of 20 to 49. The house opened in 1966 as the Sporthotel Paradiso, built by Johann and Rita Wallnöfer with 35 guest beds, and has been rebuilt in stages ever since: a 23-apartment residence in 2004; the outdoor sauna, the Payer Suite and the Smart Rooms in 2013/14; Restaurant 1865 in 2015; the Paradies Pure rooms and the hotel bar and lounge in 2016/17; the conversion of the residence apartments into Alpin rooms and Glacier Suites in 2018/19; the acquisition of the neighbouring Glacier Rock guesthouse in 2022/23; and a complete renovation from May to November 2025. The hotel reopened on 22 November 2025. Since November 2025 the Glacier Rock building has served as staff accommodation and its former website redirects to the hotel's. The brand has changed twice in a decade — Tripadvisor still lists the property under the earlier name Paradies Pure Mountain Resort. 2026 is the hotel's 60th anniversary year. Third-party directories put the property at 70 to 74 rooms and suites; the hotel publishes ten categories, from a 24 m² Smart Room to a 71 m² Payer Suite, at 2026 rates of €220 to €400 per person per night. The concept is adults-only-light, welcoming guests from the age of 12 with defined family weeks, and guests choose between breakfast, half board and an all-inclusive arrangement that covers lunch, tea time, dinner and drinks from 11:00 to 23:00. Restaurant 1865, the PARADISO bar and La Terrazza are reserved for hotel guests. Facilities include a rooftop MySpa working with Vinoble Cosmetics grape-based products, a Sky Pool, an indoor pool, a sauna retreat, outdoor whirlpools, a Tecnogym gym and Balance Lounge, the Chamin Lounge with a 24-hour self-service drinks area and a meeting room, and ski-in/ski-out access to the Kanzel piste. The published season runs from July to April. Massages, cosmetic treatments and the Vinarium wine-and-cheese tasting hosted by Lukas Wallnöfer, a trained sommelier, are charged separately from board. The website is a TYPO3 site built and operated by tt•consulting (TT S.r.l., Lana). Enquiries and bookings run through the Zimres engine embedded in the pages; the newsletter is sent from tt-digital; consent is handled by tarteaucitron.js; recruitment runs on onboard. Gift vouchers are ordered through a form on the website rather than through an online voucher shop, and the hotel bill is settled on departure in cash or by card, with a 30% deposit taken at booking. The hotel has announced a MyPARADIES Club in which guests collect points across visits and unlock benefits once they reach a threshold; the published page sets out the idea and carries no registration, member login or points balance.
Hotel website ↗Technology stack
Core Operations & Property Management 1
Property Management System likely
ASA Hotelsoftware (ASA)
ASA Hotel — LIKELY, NOT CONFIRMED
The dominant South Tyrolean hotel property management system, founded in Kaltern in 1989 and now selling across Italy, Austria, Germany and Switzerland. Sells a full suite around the PMS — reservations, front office and folio, plus booking, channel and CRM/marketing modules — and in 2025 became the PMS partner of Romantik Hotels, its first large multi-property European win. Family-owned rather than PE- or exchange-backed, which shows in a slow, integration-friendly product cadence.
Marketing, CRM & Direct Booking 3
Zimres
Zimres
Booking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.
tt•consulting (TT GmbH) & tt-digital
tt•consulting / TT S.r.l. (Lana)
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
TYPO3
TYPO3 CMS
Open-source enterprise content management system, widely used in German-speaking Europe.
Guest Experience & In-Room Technology 2
TYPO3
Gift vouchers — TYPO3 form, not a shop
Open-source enterprise content management system, widely used in German-speaking Europe.
Guest Retail & eCommerce likely
Zimres
Zimres voucher module — NOT in evidence
Booking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.
Data, Integrations & Infrastructure 2
Web & Marketing Analytics likely
Google Analytics & Tag Manager
Google Analytics, Google Ads conversion tracking, Meta (Facebook) remarketing, Matomo
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
tarteaucitron.js
tarteaucitron.js
Open-source cookie and tracking consent manager, widely used in France and deployed via its own CDN (cdntag.tarteaucitron.io). Self-managed: consent purposes are configured in code by whoever maintains the site, not in a vendor console.
Demand Networks & Affiliation 1
Destination & Regional Tourism
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
LTS / South Tyrol Open Data Hub
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.