Google Analytics & Tag Manager
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
Visit Google Analytics & Tag Manager ↗- Listed properties
- 9
- Rooms covered
- 1,191
- Countries
- 2
- Founded
- 2005
About Google Analytics & Tag Manager
Google Analytics, launched in 2005 following Google's acquisition of Urchin and now in its GA4 generation, is the near-universal measurement layer of the hotel web, usually deployed together with Google Tag Manager. Its significance in a hotel stack is that it is the arbiter of the direct-booking argument: whether metasearch bids, an automation platform or a redesigned booking engine paid for themselves is settled with whatever this tool reports, which is also why its consent configuration matters as much as its installation.
Key capabilities
- Web + app analytics
- Tag Manager
- Conversion attribution
- Consent mode
What Google Analytics & Tag Manager does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Data, Integrations & Infrastructure
Web & Marketing Analytics
Traffic measurement and tag deployment. What events a hotel tracks reveals what it actually considers a conversion.
Running it here: Ferienhotel Kastellatz Garberhof Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Sunstar Hotels Tuberis Life Balance & Nature Farm
Who it is for
- Segment
- Independent hotelHotel group
- Department
- Sales & marketingIT & technology
- Persona
- Marketing managerIT manager
- Use case
- Increase direct bookingsUnify guest data
Hotels running Google Analytics & Tag Manager
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | Analytics | 30 |
| Garberhof | Mals / Malles Venosta, Italy | Analytics | 43 |
| Manotel | Geneva, Switzerland | Analytics | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | Analytics | 406 |
| Maraias — Luxury Suites & Apartments | Mals / Malles Venosta, Italy | Analytics | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | Analytics | — |
| Panoramahotel Watles | Mals / Malles Venosta, Italy | Analytics | 50 |
| Sunstar Hotels | Liestal, Switzerland | Analytics | — |
| Tuberis Life Balance & Nature Farm | Taufers im Münstertal, Italy | Analytics | 52 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.