Google Analytics & Tag Manager
La stack d'analytics web (GA4) et de gestion de balises (GTM) de Google — le standard quasi universel des sites hôteliers, généralement déployé sous forme d'un conteneur GTM unique chargeant GA4, les pixels publicitaires et les outils de consentement.
Visit Google Analytics & Tag Manager ↗- Listed properties
- 9
- Rooms covered
- 1 191
- Countries
- 2
- Founded
- 2005
About Google Analytics & Tag Manager
Google Analytics, launched in 2005 following Google's acquisition of Urchin and now in its GA4 generation, is the near-universal measurement layer of the hotel web, usually deployed together with Google Tag Manager. Its significance in a hotel stack is that it is the arbiter of the direct-booking argument: whether metasearch bids, an automation platform or a redesigned booking engine paid for themselves is settled with whatever this tool reports, which is also why its consent configuration matters as much as its installation.
Key capabilities
- Web + app analytics
- Tag Manager
- Conversion attribution
- Consent mode
What Google Analytics & Tag Manager does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Données, intégrations et infrastructure
Analytics web et marketing
Mesure d'audience et déploiement des balises. Les événements qu'un établissement suit révèlent ce qu'il considère réellement comme une conversion.
Running it here: Ferienhotel Kastellatz Garberhof Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Sunstar Hotels Tuberis Life Balance & Nature Farm
Who it is for
- Segment
- Établissement indépendantGroupe hôtelier
- Department
- Ventes et marketingInformatique et technologie
- Persona
- Responsable marketingResponsable informatique
- Use case
- Augmenter les réservations directesUnifier les données clients
Hotels running Google Analytics & Tag Manager
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Malles Venosta, Italie | Analytics | 30 |
| Garberhof | Malles Venosta, Italie | Analytics | 43 |
| Manotel | Genève, Suisse | Analytics | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Suisse | Analytics | 406 |
| Maraias — Luxury Suites & Apartments | Malles Venosta, Italie | Analytics | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Suisse | Analytics | — |
| Panoramahotel Watles | Malles Venosta, Italie | Analytics | 50 |
| Sunstar Hotels | Liestal, Suisse | Analytics | — |
| Tuberis Life Balance & Nature Farm | Tubre, Italie | Analytics | 52 |
Plusieurs de ces systèmes en service simultanément ?
Blue relie une stack hôtelière existante en un profil client unique et un solde de fidélité unique sur l'ensemble des établissements — sans remplacer le PMS.