Google Analytics & Tag Manager
Der Stack aus Googles Web-Analytics (GA4) und Tag-Verwaltung (GTM) — der nahezu universelle Standard auf Hotelwebsites, meist als ein GTM-Container eingerichtet, der GA4, Werbepixel und Consent-Werkzeuge lädt.
Visit Google Analytics & Tag Manager ↗- Listed properties
- 9
- Rooms covered
- 1.191
- Countries
- 2
- Founded
- 2005
About Google Analytics & Tag Manager
Google Analytics, launched in 2005 following Google's acquisition of Urchin and now in its GA4 generation, is the near-universal measurement layer of the hotel web, usually deployed together with Google Tag Manager. Its significance in a hotel stack is that it is the arbiter of the direct-booking argument: whether metasearch bids, an automation platform or a redesigned booking engine paid for themselves is settled with whatever this tool reports, which is also why its consent configuration matters as much as its installation.
Key capabilities
- Web + app analytics
- Tag Manager
- Conversion attribution
- Consent mode
What Google Analytics & Tag Manager does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Daten, Schnittstellen & Infrastruktur
Web- & Marketing-Analytics
Traffic-Messung und Tag-Einbindung. Welche Ereignisse ein Haus erfasst, verrät, was es tatsächlich als Conversion begreift.
Running it here: Ferienhotel Kastellatz Garberhof Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Sunstar Hotels Tuberis Life Balance & Nature Farm
Who it is for
- Segment
- PrivathotelHotelgruppe
- Department
- Vertrieb & MarketingIT & Technik
- Persona
- MarketingleitungIT-Leitung
- Use case
- Direktbuchungen steigernGästedaten zusammenführen
Hotels running Google Analytics & Tag Manager
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Mals, Italien | Analytics | 30 |
| Garberhof | Mals, Italien | Analytics | 43 |
| Manotel | Genf, Schweiz | Analytics | 610 |
| Manz Privacy Hotels Switzerland | Zürich, Schweiz | Analytics | 406 |
| Maraias — Luxury Suites & Apartments | Mals, Italien | Analytics | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Schweiz | Analytics | — |
| Panoramahotel Watles | Mals, Italien | Analytics | 50 |
| Sunstar Hotels | Liestal, Schweiz | Analytics | — |
| Tuberis Life Balance & Nature Farm | Taufers im Münstertal, Italien | Analytics | 52 |
Mehrere dieser Systeme parallel im Einsatz?
Blue verbindet einen bestehenden Hotel-Stack zu einem Gästeprofil und einem Loyalty-Guthaben über alle Betriebe hinweg — ohne das PMS zu ersetzen.