Google Analytics & Tag Manager
Lo stack di web analytics (GA4) e gestione dei tag (GTM) di Google — lo standard pressoché universale dei siti alberghieri, di norma installato come un unico container GTM che carica GA4, pixel pubblicitari e strumenti di consenso.
Visit Google Analytics & Tag Manager ↗- Listed properties
- 9
- Rooms covered
- 1191
- Countries
- 2
- Founded
- 2005
About Google Analytics & Tag Manager
Google Analytics, launched in 2005 following Google's acquisition of Urchin and now in its GA4 generation, is the near-universal measurement layer of the hotel web, usually deployed together with Google Tag Manager. Its significance in a hotel stack is that it is the arbiter of the direct-booking argument: whether metasearch bids, an automation platform or a redesigned booking engine paid for themselves is settled with whatever this tool reports, which is also why its consent configuration matters as much as its installation.
Key capabilities
- Web + app analytics
- Tag Manager
- Conversion attribution
- Consent mode
What Google Analytics & Tag Manager does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Dati, integrazioni e infrastruttura
Web e marketing analytics
Misurazione del traffico e gestione dei tag. Quali eventi una struttura traccia rivela che cosa considera davvero una conversione.
Running it here: Ferienhotel Kastellatz Garberhof Manotel Manz Privacy Hotels Switzerland Maraias — Luxury Suites & Apartments Matterhorn Group (Zermatt) Panoramahotel Watles Sunstar Hotels Tuberis Life Balance & Nature Farm
Who it is for
- Segment
- Struttura indipendenteGruppo alberghiero
- Department
- Vendite e marketingIT e tecnologia
- Persona
- Responsabile marketingResponsabile IT
- Use case
- Aumentare le prenotazioni diretteUnificare i dati degli ospiti
Hotels running Google Analytics & Tag Manager
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Malles Venosta, Italia | Analytics | 30 |
| Garberhof | Malles Venosta, Italia | Analytics | 43 |
| Manotel | Ginevra, Svizzera | Analytics | 610 |
| Manz Privacy Hotels Switzerland | Zurigo, Svizzera | Analytics | 406 |
| Maraias — Luxury Suites & Apartments | Malles Venosta, Italia | Analytics | 30 |
| Matterhorn Group (Zermatt) | Zermatt, Svizzera | Analytics | — |
| Panoramahotel Watles | Malles Venosta, Italia | Analytics | 50 |
| Sunstar Hotels | Liestal, Svizzera | Analytics | — |
| Tuberis Life Balance & Nature Farm | Tubre, Italia | Analytics | 52 |
Diversi di questi sistemi in uso contemporaneamente?
Blue collega uno stack alberghiero esistente in un unico profilo ospite e un unico saldo loyalty su tutte le strutture — senza sostituire il PMS.