Lana, Italy
ALTO Hotel Group
ALTO Hotel Group is an owner-operated South Tyrolean hotel group built by the brothers Klaus and Moritz Dissertori, who describe the business as 'project development for the travel industry, reviving structures and improving operations'. It runs four hotels across two towns 25 km apart, all in historic buildings that were restored rather than replaced. In Lana: Hotel Schwarzschmied, a 4-star-superior wellness and yoga hotel with 68 rooms including 13 suites, opened by the brothers' parents in 1980 and rebuilt from 2010 onward, with an approximately 1,000 m² Susanne Kaufmann spa, the La Fucina restaurant under chef Andreas Pircher, the Bistro Luce, a farm-to-table programme and rooftop suites that won a German Design Award; 1477 Reichhalter, an eight-room 'Eat & Sleep' boutique house in a building documented since 1477, run as a restaurant with rooms; and Villa Arnica, an adults-only ten-key 'Suites & Garden' house in a 1925 villa with a garden, pool, private-hire offer and its own web shop. In Bozen/Bolzano: Parkhotel Mondschein, a 76-key city hotel (60 rooms, 16 suites) in a building whose history is traced to Bolzano's first inn of 1330, leased from the owning family, renovated for several months and reopened in May 2022, with the Luna Restaurant, the Luna Bar, the public pizzeria Alto Pizza, a pool, gym, sauna and meeting and event spaces. Two of the four houses — Hotel Schwarzschmied (Marriott property code BZOHS) and Parkhotel Mondschein (BZOPM) — are members of Design Hotels and are therefore bookable through Marriott Bonvoy. Beyond the hotels the group operates 'arise – Body & Mind', a yoga, Tai Chi and mindfulness brand with studios inside both the Lana and the Bolzano hotel plus a retreat programme, sold to the general public through the Eversports platform; a retail line sold through the Villa Arnica web shop that deliberately mixes brands (an Arnica cap next to a Schwarzschmied cap next to an ALTO cycling jersey); and Grubern Gut, a mountain retreat in the Ultental at 1,500 m on a farm documented since 1423, which currently has a teaser site and a newsletter signup but no booking engine and trades under Schwarzschmied GmbH. Two operating companies file accounts: Schwarzschmied S.r.l. (P.IVA 02200170211, Lana, 90 employees, FY2024 turnover €9.03M) and Parkhotel Betriebs S.r.l. (P.IVA 03072340213, Bolzano, 71 employees, FY2024 turnover €5.74M). Commercially the group is unusually far along for its size. All four hotels book through the same engine (onepagebooking by HotelNetSolutions) and all four already share a group-wide guest loyalty programme, 'ALTO Love', which awards points for direct booking and for lower-impact travel. Underneath that single programme, however, the guest record is split across at least four separate systems and six separate mailing lists.
Hotel website ↗Technology stack
Core Operations & Property Management 1
Payments & Payment Orchestration
HOGAST
HOGAST payment widget (deposits)
Purchasing co-operative for hotels and restaurants, and South Tyrol's leading hospitality purchasing organisation. Members buy through framework agreements negotiated by the co-op; alongside procurement it supplies member services including an online payment widget (secure.hogast.it) that hotels embed in their own websites to take deposits and settle bills.
Marketing, CRM & Direct Booking 5
Booking Engine likely
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Booking Südtirol / HGV
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
HotelNetSolutions (OnePageBooking)
onepagebooking / HotelNetSolutions
Berlin-based developer and host of OnePageBooking, a long-established direct-booking engine for independent hotels and groups, focused on single-page flows, transparent pricing and cancellation reduction. Also distributed as an app in the Apaleo Store.
ADDITIVE
ADDITIVE tracking (Schwarzschmied only)
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
Mailchimp
Mailchimp (arise + Grubern Gut)
General-purpose email marketing and automation platform (Intuit), widely used by smaller hotel groups in place of a hospitality-specific CRM.
Cookiebot (Cookiebot CMP by Usercentrics)
Cookiebot (four separate consent IDs)
Cookiebot is a consent management platform (CMP) that puts a cookie/tracking consent banner on a website, automatically scans the domain each month to discover and classify every cookie and third-party script, blocks non-essential trackers until the visitor consents, and stores an auditable consent log. It was launched in Denmark in 2012 by Cybot A/S and merged into Munich-based Usercentrics in September 2021; it is now sold as "Cookiebot by Usercentrics" as the self-service / SMB tier alongside the enterprise Usercentrics CMP. It is a Google-certified CMP with native Google Consent Mode v2 support for GTM, GA4 and Google Ads. The company states it runs on 2.4M+ websites and apps for 600,000+ customers and processes around 8.8B consents per month.
Guest Experience & In-Room Technology 2
ADDITIVE
ADDITIVE Vouchers — per property, at least two shops
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
Marriott Bonvoy
Marriott Bonvoy (via Design Hotels)
Marriott International's group-wide loyalty programme spanning some 30 brands, with tiered status, co-branded credit cards and points redeemable across the portfolio plus travel partners.
Data, Integrations & Infrastructure 2
Google Analytics & Tag Manager
Google Tag Manager — four separate containers
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
TrustYou
TrustYou (Schwarzschmied only)
Guest feedback and reputation platform — review aggregation, sentiment analysis and review-score widgets embedded into hotel websites and booking engines (including Seekda's).
Demand Networks & Affiliation 1
Destination & Regional Tourism
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
LTS / South Tyrol Open Data Hub
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
Other hotels in Lana
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.