Social Media & Content Marketing Hotel AdTech & Attribution

Meta (Facebook & Instagram)

Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.

Listed properties: 7
Rooms covered: 354
Countries: 1
Founded: 2004

About Meta (Facebook & Instagram)

Meta — Facebook, founded 2004, and Instagram — is an advertising and audience channel rather than a booking one. For the leisure and resort properties in this index it does the work higher in the funnel that search cannot: creating demand for a stay nobody was yet searching for. Its presence in a stack is normally a pixel plus a campaign account, and it pairs with whichever automation platform holds the guest data being targeted.

Key capabilities

Paid social
Audience targeting
Conversion pixel
Demand generation

What Meta (Facebook & Instagram) does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Hotel AdTech & Attribution

Paid media platforms, retargeting and the attribution that decides which channel gets credit for the booking.

Running it here: Ferienhotel Kastellatz Panoramahotel Watles

Who it is for

Segment: Independent hotelHotel group
Department: Sales & marketing
Persona: Marketing manager
Use case: Increase direct bookingsManage reputation

Hotels running Meta (Facebook & Instagram)

Hotel	Location	Role there	Rooms
DAS GERSTL	Mals / Malles Venosta, Italy	Social	132
Ferienhotel Kastellatz	Mals / Malles Venosta, Italy	AdTech	30
Garberhof	Mals / Malles Venosta, Italy	Social	43
Hotel Weisses Kreuz	Mals / Malles Venosta, Italy	Social	47
Maraias — Luxury Suites & Apartments	Mals / Malles Venosta, Italy	Social	30
Panoramahotel Watles	Mals / Malles Venosta, Italy	AdTech	50
Tuberis Life Balance & Nature Farm	Taufers im Münstertal, Italy	Social	52

At a glance

Category: Social Media & Content Marketing
Headquarters: Menlo Park, USA
Founded: 2004
Pricing model: Per-transaction

Target segments

resortboutiqueindependentluxury

Alternatives

Vendors serving the same categories as Meta (Facebook & Instagram).

Metricool
Social media scheduling, analytics and reporting platform.
myhotelshop (RateGain / Sojern)
myhotelshop GmbH, founded in Leipzig in January 2012 by Ullrich Kastner, is a metasearch bid-management platform and managed agency: it buys and optimises a hotel's CPC/CPA placements on Google Hotel Ads, trivago, TripAdvisor, Kayak and Bing, and connects the hotel's booking engine and rate feed so the direct rate is live and bookable on those comparison surfaces. It sells both as SaaS (self-managed bidding) and as a full-service agency, with the pitch being cheaper direct bookings versus OTA commission. RateGain agreed to acquire it in September 2021 and kept the brand initially; as of July 2026 www.myhotelshop.com no longer serves its own site — it 302-redirects to RateGain's UNO hotel-paid-media page, which in turn 301-redirects to sojern.com/solutions/commission, indicating the brand has been absorbed into RateGain's Sojern martech unit following the USD 250M Sojern acquisition (Nov 2025) and the Adara/Sojern brand unification (Mar 2026). The current commercial model there is commission-on-completed-stay: the vendor fronts the media spend and takes a cut of the booking.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue