ASMALLWORLD (ASMALLWORLD AG)
Members club ASMALLWORLD AG is a Zurich-based, SIX-listed (ASWN) private members club and luxury travel ecosystem, founded in 2004 by Erik and Louise Wachtmeister and run on paid subscription tiers; it reported 121,922 members and CHF 19.1m net sales for FY2025. Its commercial core is the ASMALLWORLD Collection, a consortium-style booking platform of roughly 1,800 luxury hotels where paying members book qualifying rates and receive VIP amenities (upgrade, USD 100 hotel credit, breakfast for two, early check-in / late check-out), alongside Bespoke Travel, an events programme and the ASW Horizon card. Since a 2022 strategic partnership and reciprocal equity swap with Global Hotel Alliance — ASW took 10% of GHA, GHA took ~3% of ASW — ASMALLWORLD also holds a mandate to recruit independent hotels into the alliance, marketed as ASMALLWORLD DISCOVERY, which puts member hotels onto GHA's DISCOVERY Dollars currency (D$1 = USD 1, earned at roughly 4-7% of eligible spend by tier, spendable against any part of a bill at 950+ hotels). Group also includes ASMALLWORLD Hospitality (hotel consulting/management), First Class & More, The World's Finest Clubs and Jetbeds.
Zurich, Switzerland (Seidengasse 20, 8001 Zurich) Founded 2004 1 listed property