Marketing, CRM & Direct Booking

Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.

HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Beddy (Zucchetti Hospitality) HotelNetSolutions (OnePageBooking) Simple Booking (QNT S.r.l. — Zucchetti Group)

14 listed deployments

Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.

dailypoint Re:Guest (ReGuest S.p.A.) ADDITIVE aleno

2 listed deployments

Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.

ADDITIVE Brevo Mailchimp Braze

4 listed deployments

The content system behind the hotel website. Diagnostic value is high: a flat-file CMS has no database, so there is physically nowhere for a guest record to live.

TYPO3 Silverstripe WordPress Cendyn

15 listed deployments

Conversational booking assistance and guest messaging on the website, increasingly the interface through which AI agents discover and book hotels.

Quinta (formerly Quicktext) — Velma Landbot

1 listed deployment

Review collection, sentiment analysis and response management across OTAs and Google.

HolidayCheck Tripadvisor TrustYou Shiji Group (Beijing Shiji Information Technology)

6 listed deployments

On-site personalisation, price comparison widgets and urgency messaging aimed at converting a looker before they leave for an OTA.

PrivateDeal RateParity The Hotels Network Triptease

4 listed deployments

Bidding and campaign management on Google Hotel Ads, trivago and Tripadvisor — the contested ground between direct booking and OTA acquisition.

Tripadvisor trivago Google (Hotel Ads & Maps booking) myhotelshop (RateGain / Sojern)

7 listed deployments

Paid media platforms, retargeting and the attribution that decides which channel gets credit for the booking.

Meta (Facebook & Instagram) myhotelshop (RateGain / Sojern)

2 listed deployments

Service providers rather than software. Gatekeepers for anything that must ship on the front end — and multipliers across their whole client portfolio.

Charming Places ADDITIVE Belvita Leading Wellnesshotels Südtirol Brandnamic

1 listed deployment

The agencies that build and host hotel sites. Distinct from marketing agencies: they own the code, not the campaigns.

tt•consulting (TT GmbH) & tt-digital Kreativagentur Pixelrausch mindpark advertising SiMedia (a brand of Just Impact Group GmbH)

6 listed deployments

Scheduling, community management and influencer work — plus the advertising platforms themselves.

Meta (Facebook & Instagram) Metricool

6 listed deployments

Third-party embeds bolted onto hotel sites: reviews, social walls, chat, price negotiation.

Elfsight Landbot PrivateDeal

2 listed deployments

Engines that let a brand run points, tiers and rewards. Powerful but self-contained: each programme is an island with no clearing to anywhere else.

ALL — Accor Live Limitless Antavo AI Loyalty Cloud Ascenda Bilt Rewards

Infrastructure for issuing, exchanging, transferring and settling loyalty currency between separate programmes. The layer that turns points into something with somewhere to go.

Ascenda Bilt Rewards Currency Alliance Plusgrade (incl. Points)

Live programmes where several independent brands share one guest currency. Proof the model works — and a closed club the hotel is admitted to rather than infrastructure it deploys.

Global Hotel Alliance (GHA DISCOVERY) Journey Rewards Preferred Hotels & Resorts Stash Hotel Rewards

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

e-guma Brandnamic SIHOT ADDITIVE

5 listed deployments

Loyalty balances issued on public ledgers, with transferability as the core claim.

Blackbird Labs qiibee