Direct Booking Conversion & Personalisation Gift Cards, Vouchers & Stored Value
The Hotels Network
The Hotels Network (THN) is a Barcelona-based hospitality technology company founded in 2015 by Juanjo Rodriguez that sells a direct-booking growth layer installed as a script on a hotel's own website. Its core is predictive personalisation and conversion tooling — price comparison, exit-intent messaging, A/B testing, dynamic content swaps and AI agents (KITT, Superpilot) — plus BenchDirect benchmarking and rate-parity monitoring. Critically, it also ships a Vouchers & Gift Cards module selling gift cards, refund vouchers and reward vouchers in multiple currencies with redemption tracking inside THN's own platform. Lighthouse, the London-headquartered commercial-intelligence unicorn, acquired THN in April 2025 and now markets it as the marketing arm of a single hotel commercial platform.
Visit The Hotels Network ↗- Listed properties
- 1
- Rooms covered
- 610
- Countries
- 1
- Founded
- 2015
What The Hotels Network does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Direct Booking Conversion & Personalisation
On-site personalisation, price comparison widgets and urgency messaging aimed at converting a looker before they leave for an OTA.
Running it here: Manotel
Marketing, CRM & Direct Booking
Gift Cards, Vouchers & Stored Value
Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.
No listed property records The Hotels Network in this role yet.
Who it is for
- Segment
- Resort & wellness
- Department
- Sales & marketingFinance & accounting
- Persona
- General managerMarketing manager
- Use case
- Increase direct bookingsReduce OTA commissionUpsell & grow ancillary revenueGrow repeat stays
Hotels running The Hotels Network
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Manotel | Geneva, Switzerland | Direct booking | 610 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.