Marketing, CRM & Direct Booking
Social Media & Content Marketing
Scheduling, community management and influencer work — plus the advertising platforms themselves.
2 vendors, by listed deployments
| Vendor | Headquarters | Founded | Properties | Rooms |
|---|---|---|---|---|
| Meta (Facebook & Instagram) | Menlo Park, USA | 2004 | 5 | 304 |
| Metricool | Madrid, Spain | — | 1 | 0 |
Who runs what
Every listed property that has a social media & content marketing on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.
| Property | Location | Vendor | Role | Rooms |
|---|---|---|---|---|
| DAS GERSTL | Mals / Malles Venosta, Italy | Meta (Facebook & Instagram) | Social presence — separate pages per brand | 132 |
| Tuberis Life Balance & Nature Farm | Taufers im Münstertal, Italy | Meta (Facebook & Instagram) | Social presence — mid-rebrand and inconsistent | 52 |
| Hotel Weisses Kreuz | Mals / Malles Venosta, Italy | Meta (Facebook & Instagram) | Social presence — still under the legacy Romantik branding, no pixel | 47 |
| Garberhof | Mals / Malles Venosta, Italy | Meta (Facebook & Instagram) | Social presence (Facebook, Instagram) — reach only | 43 |
| Maraias — Luxury Suites & Apartments | Mals / Malles Venosta, Italy | Meta (Facebook & Instagram) | Social presence | 30 |
| BOAS Group | Vaud, Switzerland | Metricool | Social media management | — |
Meta (Facebook & Instagram)
SocialOwner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.
Menlo Park, USA Founded 2004 7 listed properties
Metricool
SocialSocial media scheduling, analytics and reporting platform.
Madrid, Spain 1 listed property
Other categories
Booking Engine Hotel CRM & Guest Management Email, SMS & Marketing Automation Hotel Website & CMS Hotel Chatbots & Conversational AI Reputation Management Direct Booking Conversion & Personalisation Metasearch Management Hotel AdTech & Attribution Hospitality Marketing Agencies Web Agencies & Hotel Websites Website Widgets & Embeds Loyalty & Membership Loyalty Currency Network & Clearing Coalition & Multi-brand Programme Gift Cards, Vouchers & Stored Value Tokenized & On-chain Loyalty
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.