Marketing, CRM & Direct Booking
Gift Cards, Vouchers & Stored Value
Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.
11 vendors, by listed deployments
| Vendor | Headquarters | Founded | Properties | Rooms |
|---|---|---|---|---|
| e-guma | Zurich, Switzerland | 2005 | 3 | 736 |
| Brandnamic | Brixen / Bressanone, South Tyrol (Italy) | — | 1 | 47 |
| SIHOT | Schiffweiler, Saarland, Germany | 1986 | 1 | 0 |
| ADDITIVE | Lana, South Tyrol (Italy) | — | 0 | 0 |
| aleno | Zurich, Switzerland (remote-first, additional presence in Berlin) | 2015 | 0 | 0 |
| Sabre Hospitality / Aven Hospitality (SynXis) | Southlake, Texas, USA | 1996 | 0 | 0 |
| The Hotels Network | Barcelona, Spain | 2015 | 0 | 0 |
| tt•consulting (TT GmbH) & tt-digital | Lana, South Tyrol (Italy) | — | 0 | 0 |
| TWINT | Zurich, Switzerland (TWINT Ltd., Stauffacherstrasse 41, CH-8004 Zurich; second site Konsumstrasse 20, Berne) | 2014 | 0 | 0 |
| vioma GmbH | Offenburg, Germany | — | 0 | 0 |
| Zimres | South Tyrol (Italy) | — | 0 | 0 |
Who runs what
Every listed property that has a gift cards, vouchers & stored value on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.
| Property | Location | Vendor | Role | Rooms |
|---|---|---|---|---|
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | e-guma | Gift-voucher and ticket shop — Hotel Euler only (1 of 5 properties); the other four sell no vouchers online | 406 |
| The Tschuggen Collection | Arosa, Switzerland | e-guma | Gift vouchers / stored value | 330 |
| Hotel Weisses Kreuz | Mals / Malles Venosta, Italy | Brandnamic | Online voucher shop — the stored-value layer | 47 |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | e-guma | Gift voucher / stored-value platform — run as FIVE separate per-property shops rather than one group balance | — |
| Sunstar Hotels | Liestal, Switzerland | SIHOT | Group-wide gift-voucher (value voucher) shop — single central instance, not per property | — |
e-guma
Stored valueSwiss cloud voucher and ticketing platform (operated by Idea Creation GmbH, Zurich). Since 2005 it lets hotels, tourism and leisure businesses sell, manage and market gift vouchers; ~1,200 businesses use it. In 2022 it launched e-surprise.ch, a B2C experience-voucher marketplace integrated with TWINT.
Brandnamic
Web agencyOne of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
SIHOT
PMSSIHOT is a German, owner-managed hospitality software vendor (legal entity GUBSE AG) that has built modular hotel-management software since 1986, deployable cloud, SaaS or on-premise. Its suite spans four core products — SIHOT.PMS (property management), SIHOT.WEB (direct booking engine), SIHOT.POS (point of sale) and SIHOT.C&B (conference & banqueting) — extended by ~22 add-on modules. Those modules include SIHOT.LOYALTY (loyalty cards, revenue-to-bonus-points conversion with expiry periods, rate-type entitlements), SIHOT.CRM (guest segmentation and campaigns) and SIHOT.VOUCHER (voucher sale, redemption, tax handling and outstanding-liability tracking). SIHOT@360° is its API-first integration layer, fronting a partner marketplace of 200+ certified apps across categories including CRM and Marketing, Payment Providers and Guest Experience.
ADDITIVE
Email/SMSSouth Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
aleno
POSaleno is a Zurich-headquartered hospitality software company, founded in 2015 by restaurateur Ivica Balenovic, that sells a "digital assistant" for restaurants and hotel F&B: reservations and AI table assignment, 360° guest profiles/CRM, retention marketing, no-show prevention with prepayment, and revenue/capacity analytics. It positions itself as the data hub between the hotel PMS and the restaurant floor, with 30+ marketplace integrations to Opera, Protel, Fidelio, Mews and Apaleo on the PMS side and Lightspeed, Hypersoft and Simphony on the POS side, plus a broad set of DACH payment gateways including TWINT, Datatrans, SIX and Worldline. It also ships a permanently free voucher/gift-card module, introduced during COVID and reported in use in over 1,500 venues. Its channel-management integrations include Zermatt Tourismus, which is consistent with its appearance in the Matterhorn Group Zermatt stack.
Sabre Hospitality / Aven Hospitality (SynXis)
IBESynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.
The Hotels Network
Direct bookingThe Hotels Network (THN) is a Barcelona-based hospitality technology company founded in 2015 by Juanjo Rodriguez that sells a direct-booking growth layer installed as a script on a hotel's own website. Its core is predictive personalisation and conversion tooling — price comparison, exit-intent messaging, A/B testing, dynamic content swaps and AI agents (KITT, Superpilot) — plus BenchDirect benchmarking and rate-parity monitoring. Critically, it also ships a Vouchers & Gift Cards module selling gift cards, refund vouchers and reward vouchers in multiple currencies with redemption tracking inside THN's own platform. Lighthouse, the London-headquartered commercial-intelligence unicorn, acquired THN in April 2025 and now markets it as the marketing arm of a single hotel commercial platform.
tt•consulting (TT GmbH) & tt-digital
Web agencyTourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
TWINT
PaymentsTWINT is Switzerland's dominant domestic mobile payment app and digital wallet, operated by TWINT Ltd. of Zurich and owned jointly by the country's largest banks plus SIX and Worldline. The app was built from 2014 by Monexio, a PostFinance subsidiary; today's TWINT AG was formed by the September 2016 merger with Paymit (Zürcher Kantonalbank / SIX), and national ubiquity followed from 2017. It covers QR-code payments in store, e-commerce and express checkout, payment links, POS/terminal integration, recurring payments, P2P transfers, Pay Later (30-day invoice), and cash withdrawal — retailers typically pay around 1.3% per transaction according to Wikipedia. Beyond payments it runs a merchant loyalty and stored-value layer: hosted digital loyalty cards (Code 128/EAN/QR), digital stamp cards, coupons, "Super Deals", third-party digital vouchers and credit (paysafecard, Google Play, Netflix), and an in-app experience-voucher marketplace powered by e-surprise/e-guma selling hotel, wellness and alpine experience vouchers.
vioma GmbH
IBEGerman hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.
Zimres
IBEBooking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.
Other categories
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.