Hotel Tech Index

Demand Networks & Affiliation

Online Travel Agency

Intermediaries that own the guest relationship and charge 15–30% for it. The commercial problem every direct-booking and loyalty argument is ultimately aimed at.

9 vendors, by listed deployments

Vendor Headquarters Founded Properties Rooms
Booking.com Amsterdam, Netherlands 1996 9 1,328
Expedia Group Seattle, USA 1996 4 710
Agoda Singapore 2005 1 610
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Bozen/Bolzano, South Tyrol (Italy) 1 50
HRS Cologne, Germany 1972 1 610
TheFork Paris, France 2007 1 0
Tripadvisor Needham, Massachusetts, USA 2000 1 30
Charming Places Germany 0 0
HolidayCheck Munich, Germany (HolidayCheck Group AG); operating company HolidayCheck AG in Bottighofen, Thurgau, Switzerland 1999 0 0

Who runs what

Every listed property that has a online travel agency on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property Location Vendor Role Rooms
Manotel Geneva, Switzerland Agoda Secondary OTA channel 610
Manotel Geneva, Switzerland Booking.com Primary OTA channel for all six hotels; listed under 'X Manotel' brand names 610
Manotel Geneva, Switzerland Expedia Group OTA channel (Expedia, Hotels.com, Travelocity listings live for the properties) 610
Manotel Geneva, Switzerland HRS Corporate-focused OTA channel — relevant given Manotel's heavy MICE/international-organisation demand 610
Manz Privacy Hotels Switzerland Zurich, Switzerland Booking.com Primary OTA for all five hotels; carries by far the largest public review volume 406
DAS GERSTL Mals / Malles Venosta, Italy Booking.com OTA — both properties listed 132
Schlosshotel Ischgl Ischgl, Austria Booking.com OTA 70
Schlosshotel Ischgl Ischgl, Austria Expedia Group OTA 70
Panoramahotel Watles Mals / Malles Venosta, Italy Booking.com OTA 50
Panoramahotel Watles Mals / Malles Venosta, Italy HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Regional booking channel — live listing 50
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Booking.com (likely) OTA listing 30
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Expedia Group OTA listing 30
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Tripadvisor Review/OTA listing 30
Maraias — Luxury Suites & Apartments Mals / Malles Venosta, Italy Booking.com OTA 30
Matterhorn Group (Zermatt) Zermatt, Switzerland Booking.com Primary OTA channel across the portfolio
Matterhorn Group (Zermatt) Zermatt, Switzerland Expedia Group (likely) Secondary OTA distribution (Expedia, Hotels.com)
Matterhorn Group (Zermatt) Zermatt, Switzerland TheFork Restaurant table reservations at Riffelhaus 1853 and Grünsee Mountain Lodge — an OTA-owned channel
Sunstar Hotels Liestal, Switzerland Booking.com Primary OTA channel; listing names diverge from the group brand

Booking.com

OTA

The dominant online travel agency for European accommodation, taking commission (typically ~15–20%) on bookings it originates.

Amsterdam, Netherlands Founded 1996 9 listed properties

Expedia Group

OTA

Global OTA group distributing hotel inventory across Expedia, Hotels.com and partner sites, with its own One Key loyalty programme.

Seattle, USA Founded 1996 4 listed properties

Agoda

OTA

Booking Holdings' OTA brand, strongest in Asia-Pacific source markets, distributing hotel inventory worldwide.

Singapore Founded 2005 1 listed property

HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)

DMO

The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.

Bozen/Bolzano, South Tyrol (Italy) 6 listed properties

HRS

OTA

German hotel booking platform with a strong corporate travel and managed-lodging business across DACH.

Cologne, Germany Founded 1972 1 listed property

TheFork

OTA

TripAdvisor-owned restaurant reservation platform and marketplace across Europe, with its own diner loyalty scheme (Yums) and commission/subscription models for restaurants.

Paris, France Founded 2007 2 listed properties

Tripadvisor

Metasearch

Tripadvisor is the world's largest travel guidance platform, built on user-generated reviews (~1 billion reviews across ~8 million hotels, restaurants and attractions) and monetised through hotel metasearch, CPC advertising and two owned marketplaces: Viator for tours and experiences and TheFork for restaurant reservations. Its hotel-facing B2B products — Business Advantage, Sponsored Placements, TripConnect and the Review Express API — sell visibility and review volume back to the properties whose guests generate the content. Since 2011 it has traded on Nasdaq as TRIP; in April 2025 it absorbed its own parent, Liberty TripAdvisor, removing its controlling stockholder. After killing the paid Tripadvisor Plus subscription in 2024, the company relaunched consumer loyalty in August 2025 as Tripadvisor Rewards, a free app-only programme paying 5% back in "Trip Cash".

Needham, Massachusetts, USA Founded 2000 5 listed properties

Charming Places

Agency

German curated travel portal for 'stilvolle Hotels, Ferienhäuser & Reisetipps' — editorially selected stylish hotels and holiday homes with referral links to the properties.

Germany 1 listed property

HolidayCheck

OTA

HolidayCheck is the largest hotel-review and package-travel booking portal in German-speaking Europe, founded in 1999 by students in Konstanz and now operated by HolidayCheck AG in Bottighofen, Switzerland under HolidayCheck Group AG in Munich. It combines a verified-review database with transactional booking, and through HC Touristik ("HolidayCheck Reisen") it also acts as a licensed tour operator selling package holidays as principal; sister brand MietwagenCheck/Driveboo covers rental cars. Hotels interact with it through the free HolidayCheck Business Center (review responses, profile and photo management, benchmarking) plus paid visibility, review widgets and the annual HolidayCheck Award badges. It is majority-owned by Hubert Burda Media, was delisted in 2021, and in July 2026 Burda engaged Raymond James to explore a sale.

Munich, Germany (HolidayCheck Group AG); operating company HolidayCheck AG in Bottighofen, Thurgau, Switzerland Founded 1999 2 listed properties

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