Metasearch Management Reputation Management Online Travel Agency
Tripadvisor
Tripadvisor is the world's largest travel guidance platform, built on user-generated reviews (~1 billion reviews across ~8 million hotels, restaurants and attractions) and monetised through hotel metasearch, CPC advertising and two owned marketplaces: Viator for tours and experiences and TheFork for restaurant reservations. Its hotel-facing B2B products — Business Advantage, Sponsored Placements, TripConnect and the Review Express API — sell visibility and review volume back to the properties whose guests generate the content. Since 2011 it has traded on Nasdaq as TRIP; in April 2025 it absorbed its own parent, Liberty TripAdvisor, removing its controlling stockholder. After killing the paid Tripadvisor Plus subscription in 2024, the company relaunched consumer loyalty in August 2025 as Tripadvisor Rewards, a free app-only programme paying 5% back in "Trip Cash".
Visit Tripadvisor ↗- Listed properties
- 5
- Rooms covered
- 1,046
- Countries
- 2
- Founded
- 2000
About Tripadvisor
Tripadvisor, founded in 2000, is both the largest travel review platform and a metasearch channel. Its two functions pull in different directions for a hotel: the review corpus is reputation infrastructure that has to be actively managed, while the booking links on the same page are an acquisition channel that has to be bought. Most properties in this index treat it as the former and leave the latter to their channel manager.
Key capabilities
- Review platform
- Metasearch
- Reputation management surface
What Tripadvisor does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Metasearch Management
Bidding and campaign management on Google Hotel Ads, trivago and Tripadvisor — the contested ground between direct booking and OTA acquisition.
Running it here: Manz Privacy Hotels Switzerland Matterhorn Group (Zermatt)
Marketing, CRM & Direct Booking
Reputation Management
Review collection, sentiment analysis and response management across OTAs and Google.
Running it here: Manotel Sunstar Hotels
Demand Networks & Affiliation
Online Travel Agency
Intermediaries that own the guest relationship and charge 15–30% for it. The commercial problem every direct-booking and loyalty argument is ultimately aimed at.
Running it here: Ferienhotel Kastellatz
Who it is for
- Segment
- Restaurant & F&B venue
- Department
- Revenue managementSales & marketingExecutive & ownership
- Persona
- General managerRevenue managerMarketing manager
- Use case
- Increase direct bookingsReduce OTA commissionRaise ADR & RevPARImprove guest satisfactionManage reputation
Hotels running Tripadvisor
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | OTA | 30 |
| Manotel | Geneva, Switzerland | Reputation | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | Metasearch | 406 |
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | Metasearch (likely) | — |
| Sunstar Hotels | Liestal, Switzerland | Reputation | — |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.