Hotel Tech Index

Marketing, CRM & Direct Booking

Booking Engine

Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.

17 vendors, by listed deployments

Vendor Headquarters Founded Properties Rooms
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Bozen/Bolzano, South Tyrol (Italy) 4 159
Beddy (Zucchetti Hospitality) Italy 2 80
HotelNetSolutions (OnePageBooking) Berlin, Germany 2 330
Simple Booking (QNT S.r.l. — Zucchetti Group) Florence, Italy (Via Lucca 52) 2001 2 406
Amadeus Hospitality (TravelClick / iHotelier) Madrid, Spain 1 0
Seekda Innsbruck, Austria 2007 1 70
Yanovis S.r.l. Bolzano (NOI Techpark), South Tyrol (Italy) 1 30
Zimres South Tyrol (Italy) 1 43
ASA Hotelsoftware (ASA) Kaltern an der Weinstraße, South Tyrol (Italy) 1989 0 0
BookingSuite (discontinued) Amsterdam, Netherlands 2014 0 0
Brandnamic Brixen / Bressanone, South Tyrol (Italy) 0 0
Cloudbeds San Diego, USA 2012 0 0
GlobRes (Globres Global Reservation Agent AG) Hirschmattstrasse 28, CH-6003 Lucerne, Switzerland 2003 0 0
Mews Amsterdam, Netherlands 2012 0 0
Sabre Hospitality / Aven Hospitality (SynXis) Southlake, Texas, USA 1996 0 0
SiteMinder Sydney, Australia 2006 0 0
vioma GmbH Offenburg, Germany 0 0

Who runs what

Every listed property that has a booking engine on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property Location Vendor Role Rooms
Manz Privacy Hotels Switzerland Zurich, Switzerland Simple Booking (QNT S.r.l. — Zucchetti Group) Booking engine (IBE) for all five hotels — one separate hotel ID per property, no group/chain search 406
The Tschuggen Collection Arosa, Switzerland HotelNetSolutions (OnePageBooking) Booking engine (OnePageBooking) 330
Schlosshotel Ischgl Ischgl, Austria Seekda Booking engine (KUBE) 70
Tuberis Life Balance & Nature Farm Taufers im Münstertal, Italy HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Booking engine (IBE) — the actual live booking widget, not just a listing 52
Panoramahotel Watles Mals / Malles Venosta, Italy Beddy (Zucchetti Hospitality) Booking engine (IBE) — live on their own subdomain; possibly the PMS too 50
Hotel Weisses Kreuz Mals / Malles Venosta, Italy HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Booking engine (IBE) — live widget 47
Garberhof Mals / Malles Venosta, Italy Zimres Booking engine (IBE) on their own subdomain — and possibly the voucher platform too 43
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Beddy (Zucchetti Hospitality) (unknown) Booking widget — present in template, NOT active 30
Ferienhotel Kastellatz Mals / Malles Venosta, Italy HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) (unknown) Regional booking widget — present in template, NOT active 30
Ferienhotel Kastellatz Mals / Malles Venosta, Italy Yanovis S.r.l. (unknown) Booking widget — present in template, NOT active 30
Maraias — Luxury Suites & Apartments Mals / Malles Venosta, Italy HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol) Booking engine (IBE) — live widget 30
BOAS Group Vaud, Switzerland Amadeus Hospitality (TravelClick / iHotelier) CRS / booking engine (iHotelier)
Matterhorn Group (Zermatt) Zermatt, Switzerland Simple Booking (QNT S.r.l. — Zucchetti Group) Booking engine (IBE) for 10 of 11 hotels, plus the group's multi-property booking portal
Sunstar Hotels Liestal, Switzerland HotelNetSolutions (OnePageBooking) Booking engine (IBE) — OnePageBooking v6, deployed as 7 separate single-property instances

HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)

DMO

The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.

Bozen/Bolzano, South Tyrol (Italy) 6 listed properties

Beddy (Zucchetti Hospitality)

All-in-one

All-in-one Italian hospitality platform operated by Zucchetti Hospitality S.r.l. (P.IVA 02894171202): PMS, channel manager, booking engine, quotations, rate checker, metasearch, brand protection and CRM/newsletter. Multi-property and multi-VAT capable; sold to hotels, B&Bs, residences, farmhouses, apartments and property managers across Italy.

Italy 2 listed properties

HotelNetSolutions (OnePageBooking)

IBE

Berlin-based developer and host of OnePageBooking, a long-established direct-booking engine for independent hotels and groups, focused on single-page flows, transparent pricing and cancellation reduction. Also distributed as an app in the Apaleo Store.

Berlin, Germany 2 listed properties

Simple Booking (QNT S.r.l. — Zucchetti Group)

IBE

Simple Booking is the flagship hotel booking engine / central reservation system of QNT S.r.l., a Florence-based hospitality software firm founded in 2001 and acquired by Italy's Zucchetti Group in January 2018 (Zucchetti's fourth hotel-tech acquisition in ~14 months, alongside Vertical Booking, GP Dati and Nice Informatica). The suite spans the direct-booking engine, channel manager, metasearch distribution, a Rate Match parity tool and business analytics, and is aimed at boutique, luxury and multi-property groups — strong in Italy and the Alpine/DACH market. Beyond core distribution it ships a Loyalty Club module for running online loyalty programmes with instant rewarding, a Mini Shop for selling vouchers and gift cards, and Converto CRM for quotations. It reports 7,000+ properties in 75+ countries and in June 2026 released MCP connectors letting AI agents such as Claude and ChatGPT query rates and book directly.

Florence, Italy (Via Lucca 52) Founded 2001 2 listed properties

Amadeus Hospitality (TravelClick / iHotelier)

IBE

Amadeus Hospitality's hotel platform, including the iHotelier central reservation system and booking engine acquired with TravelClick. Provides CRS, booking engine, media/metasearch distribution and business intelligence to independent hotels and groups worldwide.

Madrid, Spain 1 listed property

Seekda

All-in-one

Austrian all-in-one hotel tech ecosystem built for independent and Alpine properties: PMS, Channel Manager (300+ OTAs incl. Booking.com, Expedia, Google, Trivago, TripAdvisor), the KUBE booking engine, Metasearch integration and Seekda Pay for payments. Founded 2007 in Innsbruck; ~104 employees.

Innsbruck, Austria Founded 2007 1 listed property

Yanovis S.r.l.

IBE

South Tyrolean hospitality technology company at the NOI Techpark, Bolzano. Sells the Yanovis Travel Suite — easiBooking (booking engine), easiChannel (channel manager), easiPortal, applogin.com and Zerberus — covering correspondence, payment processing, newsletters, customer profiling, coupon management and privacy compliance for hotels and destinations.

Bolzano (NOI Techpark), South Tyrol (Italy) 1 listed property

Zimres

IBE

Booking, guest-communication and payment tool for hotels, deployed on a per-hotel subdomain (e.g. <hotel>-booking.zimres.com) and built on Laravel Livewire. Positioned as a complement to the hotel's existing PMS rather than a replacement: online booking and enquiry from the website with staff-adjustable prices, discounts and conditions, distribution to booking platforms, guest communication and payment. Its product also includes a VOUCHER TOOL that lets guests buy and personalise vouchers on the hotel website with online payment, and transfers the voucher automatically into ASA Hotel for redemption.

South Tyrol (Italy) 1 listed property

ASA Hotelsoftware (ASA)

PMS

The dominant South Tyrolean hotel property management system, founded in Kaltern in 1989 and now selling across Italy, Austria, Germany and Switzerland. Sells a full suite around the PMS — reservations, front office and folio, plus booking, channel and CRM/marketing modules — and in 2025 became the PMS partner of Romantik Hotels, its first large multi-property European win. Family-owned rather than PE- or exchange-backed, which shows in a slow, integration-friendly product cadence.

Kaltern an der Weinstraße, South Tyrol (Italy) Founded 1989 3 listed properties

BookingSuite (discontinued)

IBE

Booking.com's former suite of hotel-facing tools — websites, booking engine, rate intelligence — assembled from acquisitions and discontinued in November 2020 when Booking Holdings refocused on its core OTA business, leaving dependent hoteliers to migrate at short notice.

Amsterdam, Netherlands Founded 2014

Brandnamic

Web agency

One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.

Brixen / Bressanone, South Tyrol (Italy) 1 listed property

Cloudbeds

PMS

All-in-one hospitality platform bundling PMS, channel manager (Cloudbeds Distribution / myallocator), booking engine and Cloudbeds Payments into a single subscription. Strong with independent properties worldwide.

San Diego, USA Founded 2012

GlobRes (Globres Global Reservation Agent AG)

CRS

GlobRes is a Swiss hotel e-distribution and online-marketing company founded in Lucerne in 2003, trading as Globres Global Reservation Agent AG. It runs central reservation, booking-engine, channel-management and GDS/IDS connectivity for independent and small-group hotels, largely as a managed reseller/partner of the Sabre SynXis Central Reservation System, which pushes rates and inventory to Sabre, Amadeus, Galileo/Worldspan (Travelport) and the Pegasus IDS — the company cites reach to over 650,000 travel agents. Alongside the technology it sells demand-side services: corporate RFP and consortia placement (its Nexus database claims to answer a corporate/consortia bid in five minutes, supporting 30 consortia formats), an exclusive commission-based booking channel called X-Direct, analytics and hotel website design. It is a privately held Swiss AG with no disclosed funding.

Hirschmattstrasse 28, CH-6003 Lucerne, Switzerland Founded 2003 1 listed property

Mews

PMS

Modern API-first cloud PMS and 'hospitality operating system' with a large marketplace of integrated apps. Beyond the PMS core it ships Mews Distributor (its own commission-free booking engine, served from app.mews.com/distributor/<id>), Mews Payments, Mews POS and Mews Kiosk. Named #1 PMS by Hotel Tech Report three years running; widely deployed across European boutique and mid-scale hotels, including small independent Alpine houses.

Amsterdam, Netherlands Founded 2012

Sabre Hospitality / Aven Hospitality (SynXis)

IBE

SynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.

Southlake, Texas, USA Founded 1996 2 listed properties

SiteMinder

Channel mgr

The largest hotel channel manager and distribution platform globally, with deep Booking.com and Expedia partnerships, a booking engine (Properties Plus) and growing revenue-management/AI features.

Sydney, Australia Founded 2006

vioma GmbH

IBE

German hotel software house and web agency (Offenburg, Baden). Product line: vioma CST7 (reservation/administration system), vioma BOOKING (its IBE / booking engine, embedded via the VRI widget), vioma CHANNELS (channel manager) and vioma VOUCHER (online gift vouchers). Also builds hotel websites, so at many clients it owns the site AND the booking path AND the voucher shop. Managing directors Gerald Sandu and Swen Laempe; HRB 472438, Amtsgericht Freiburg.

Offenburg, Germany

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