Property Management System Hotel CRM & Guest Management Booking Engine Channel Manager & Rate Parity
ASA Hotelsoftware (ASA)
The dominant South Tyrolean hotel property management system, founded in Kaltern in 1989 and now selling across Italy, Austria, Germany and Switzerland. Sells a full suite around the PMS — reservations, front office and folio, plus booking, channel and CRM/marketing modules — and in 2025 became the PMS partner of Romantik Hotels, its first large multi-property European win. Family-owned rather than PE- or exchange-backed, which shows in a slow, integration-friendly product cadence.
Visit ASA Hotelsoftware (ASA) ↗- Listed properties
- 3
- Rooms covered
- 125
- Countries
- 1
- Founded
- 1989
About ASA Hotelsoftware (ASA)
ASA Hotelsoftware is the incumbent property management system of South Tyrol and one of the strongest PMS positions in the wider Alpine market. Founded in 1989 and still headquartered in Kaltern an der Weinstraße, it says it runs in over 2,300 properties across Italy, Austria, Germany and Switzerland, and describes itself as the most-used hotel software in South Tyrol — a claim the stacks in this index broadly support. The product is unusually broad for a regional vendor: reception and back office, facility management, a pre-arrival guest journey with online check-in, spa and seminar modules, POS ordering, payment, rate and revenue tools, and multi-property management, offered either as cloud or as an on-premise install. That breadth is the point. A family-run Alpine resort with a restaurant, a spa and a handful of apartments buys one system where an international chain would assemble four, and ASA's marketplace of integrations then connects it outward to channel managers, booking engines and CRMs.
Key capabilities
- Cloud or on-premise
- Spa + seminar modules
- POS + payment
- Multi-property
- Integration marketplace
What ASA Hotelsoftware (ASA) does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Core Operations & Property Management
Property Management System
The system of record for hotel operations — reservations, guest profiles, folio management, housekeeping and the night audit. The most strategic piece of any hotel's stack and the longest-running buying decision.
Running it here: Ferienhotel Kastellatz Garberhof Tuberis Life Balance & Nature Farm
Marketing, CRM & Direct Booking
Hotel CRM & Guest Management
Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.
No listed property records ASA Hotelsoftware (ASA) in this role yet.
Marketing, CRM & Direct Booking
Booking Engine
Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.
No listed property records ASA Hotelsoftware (ASA) in this role yet.
Revenue, Distribution & Commerce
Channel Manager & Rate Parity
The connective tissue between PMS, booking engine and the OTAs, keeping inventory and rates synchronised across every channel — and flagging where parity has broken.
No listed property records ASA Hotelsoftware (ASA) in this role yet.
Who it is for
- Segment
- Independent hotelHotel group
- Department
- Front officeRevenue managementSales & marketingIT & technology
- Persona
- General managerRevenue managerMarketing managerFront office managerIT manager
- Use case
- Increase direct bookingsReduce OTA commissionRaise ADR & RevPARGrow repeat staysUnify guest dataPersonalise the stayAutomate operationsIntegrate systems
Hotels running ASA Hotelsoftware (ASA)
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | PMS | 30 |
| Garberhof | Mals / Malles Venosta, Italy | PMS (likely) | 43 |
| Tuberis Life Balance & Nature Farm | Taufers im Münstertal, Italy | PMS | 52 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.