Marketing, CRM & Direct Booking

Website Widgets & Embeds

Third-party embeds bolted onto hotel sites: reviews, social walls, chat, price negotiation.

3 vendors, by listed deployments

Vendor	Headquarters	Founded	Properties	Rooms
Elfsight	Tallinn, Estonia	—	1	30
Landbot	Barcelona, Spain	—	1	30
PrivateDeal	Lausanne, Switzerland (EHL Innovation Village)	2017	0	0

Who runs what

Every listed property that has a website widgets & embeds on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property	Location	Vendor	Role	Rooms
Ferienhotel Kastellatz	Mals / Malles Venosta, Italy	Elfsight	Social wall & Google review widgets	30
Ferienhotel Kastellatz	Mals / Malles Venosta, Italy	Landbot (unknown)	Chat widget — present in template, NOT active	30

Elfsight

Widgets

No-code widget platform (Instagram feeds, Google Reviews, forms, chat) embedded via a single platform.js script. Widely used by small businesses and agencies to add social and review content without development work.

Tallinn, Estonia 1 listed property

Landbot

Chatbot

No-code conversational chatbot and live-chat builder for websites and WhatsApp, embedded via landbot-3 script. Used for lead capture and qualification.

Barcelona, Spain 1 listed property

PrivateDeal

Direct booking

PrivateDeal was a Swiss hospitality-tech startup founded in 2017 by Lucien Mauguin and Isabelle Jan inside EHL's Innovation Village in Lausanne, selling a white-label "smart negotiation" widget that sat on a hotel's own website and let guests bid their own price, with an AI algorithm privately accepting or counter-offering to close the booking direct rather than via an OTA. It won marquee Swiss logos — Swiss Deluxe Hotels rolled it out across more than half of its 40 five-star members in 2020 — and a distribution deal with HotelREZ in 2021, and it built an advisory board including Apaleo's Ulrich Pillau and TrustYou's Jakob Riegger. The company did not survive: PrivateDeal SA (CHE-132.791.145) was declared bankrupt by the Lausanne district court on 12 October 2023, proceedings closed in 2024, and the entity was struck from the Swiss commercial register. As of July 2026 privatedeal.com no longer serves a product site — it 307-redirects to an Afternic domain-for-sale lander, and the last Wayback capture of the live site is September 2025.

Lausanne, Switzerland (EHL Innovation Village) Founded 2017 1 listed property

Other categories

Booking Engine Hotel CRM & Guest Management Email, SMS & Marketing Automation Hotel Website & CMS Hotel Chatbots & Conversational AI Reputation Management Direct Booking Conversion & Personalisation Metasearch Management Hotel AdTech & Attribution Hospitality Marketing Agencies Web Agencies & Hotel Websites Social Media & Content Marketing Loyalty & Membership Loyalty Currency Network & Clearing Coalition & Multi-brand Programme Gift Cards, Vouchers & Stored Value Tokenized & On-chain Loyalty

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

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