Direct Booking Conversion & Personalisation Website Widgets & Embeds

PrivateDeal

PrivateDeal was a Swiss hospitality-tech startup founded in 2017 by Lucien Mauguin and Isabelle Jan inside EHL's Innovation Village in Lausanne, selling a white-label "smart negotiation" widget that sat on a hotel's own website and let guests bid their own price, with an AI algorithm privately accepting or counter-offering to close the booking direct rather than via an OTA. It won marquee Swiss logos — Swiss Deluxe Hotels rolled it out across more than half of its 40 five-star members in 2020 — and a distribution deal with HotelREZ in 2021, and it built an advisory board including Apaleo's Ulrich Pillau and TrustYou's Jakob Riegger. The company did not survive: PrivateDeal SA (CHE-132.791.145) was declared bankrupt by the Lausanne district court on 12 October 2023, proceedings closed in 2024, and the entity was struck from the Swiss commercial register. As of July 2026 privatedeal.com no longer serves a product site — it 307-redirects to an Afternic domain-for-sale lander, and the last Wayback capture of the live site is September 2025.

Visit PrivateDeal ↗

Listed properties: 1
Rooms covered: 610
Countries: 1
Founded: 2017

What PrivateDeal does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Direct Booking Conversion & Personalisation

On-site personalisation, price comparison widgets and urgency messaging aimed at converting a looker before they leave for an OTA.

Running it here: Manotel

Marketing, CRM & Direct Booking

Website Widgets & Embeds

Third-party embeds bolted onto hotel sites: reviews, social walls, chat, price negotiation.

No listed property records PrivateDeal in this role yet.

Who it is for

Segment: Independent hotelLuxury & boutique
Department: Sales & marketing
Persona: Marketing manager
Use case: Increase direct bookingsReduce OTA commission

Hotels running PrivateDeal

Hotel	Location	Role there	Rooms
Manotel	Geneva, Switzerland	Direct booking	610

At a glance

Category: Direct Booking Conversion & Personalisation
Headquarters: Lausanne, Switzerland (EHL Innovation Village)
Founded: 2017
Employees: Defunct; Hotel Tech Report last listed ~4 staff, Tracxn ~5

Alternatives

Vendors serving the same categories as PrivateDeal.

Elfsight
No-code widget platform (Instagram feeds, Google Reviews, forms, chat) embedded via a single platform.js script. Widely used by small businesses and agencies to add social and review content without development work.
BookingSuite (discontinued)
Booking.com's former suite of hotel-facing tools — websites, booking engine, rate intelligence — assembled from acquisitions and discontinued in November 2020 when Booking Holdings refocused on its core OTA business, leaving dependent hoteliers to migrate at short notice.
Landbot
No-code conversational chatbot and live-chat builder for websites and WhatsApp, embedded via landbot-3 script. Used for lead capture and qualification.
RateParity
Conversion-optimisation suite for hotel websites: live rate comparison against OTAs, price-match messaging, exit-intent offers and booking-abandonment recovery, deployed as widgets on the booking path.
The Hotels Network
The Hotels Network (THN) is a Barcelona-based hospitality technology company founded in 2015 by Juanjo Rodriguez that sells a direct-booking growth layer installed as a script on a hotel's own website. Its core is predictive personalisation and conversion tooling — price comparison, exit-intent messaging, A/B testing, dynamic content swaps and AI agents (KITT, Superpilot) — plus BenchDirect benchmarking and rate-parity monitoring. Critically, it also ships a Vouchers & Gift Cards module selling gift cards, refund vouchers and reward vouchers in multiple currencies with redemption tracking inside THN's own platform. Lighthouse, the London-headquartered commercial-intelligence unicorn, acquired THN in April 2025 and now markets it as the marketing arm of a single hotel commercial platform.
Triptease
Triptease is a London-based "data marketing platform" for hotels whose single purpose is shifting bookings away from OTAs onto the hotel's own website. Its core mechanic is rate intelligence: it shops OTA prices in real time, auto-matches or beats them on the hotel's site and on metasearch, and surfaces personalised on-site messaging to push browsers into the direct booking engine. Around that sit metasearch and paid-search bidding, display retargeting, abandonment email with segmented push into the hotel's CRM, AI chat, and Date Boost for demand-sensitive dates. It is sold to revenue, e-commerce and marketing managers on fixed licence or pay-per-stay/CPA terms, and is distributed partly through CRS channels — Sabre SynXis customers get a free "Price Check Lite" tier via the Aven Hospitality partnership.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue