Loyalty & Membership

Accor's group-wide programme covering economy to luxury across 50+ brands, distinguished by a hybrid pay-with-points model and lifestyle partnerships beyond accommodation (sport, entertainment, dining).

A no-code, API-first loyalty engine that lets enterprises design points, tiers, rewards, gamification and member workflows without building the machinery themselves. Strong on flexibility and marketer-facing configuration; sold as horizontal loyalty infrastructure rather than a hospitality product.

Rewards infrastructure sold to financial institutions rather than travel brands: points earning, redemption, card-linked offers and a global merchant network, spanning full banking portfolios (cards, deposits, lending, investments). Its TransferConnect module is a genuine multi-party currency network with clearing, fraud mitigation and loyalty marketing attached — the rails by which bank currencies move into airline and hotel programmes.

A membership programme that turns housing payments — rent, HOA, mortgage — into a rewards currency, extended into neighbourhood merchant spend, and made valuable through an unusually broad 1:1 transfer network into established airline and hotel programmes. Not a hospitality vendor: hotels appear as transfer destinations, not customers.

Crypto-powered restaurant loyalty network founded by Ben Leventhal (co-founder of Resy and Eater). Guests tap an NFC reader to mint an NFT membership and earn $FLY, a non-transferable token redeemable for perks at participating restaurants. Runs on Flynet, its own chain built on Coinbase's Base L2.

A large, listed loyalty and customer-engagement SaaS group offering loyalty management, CRM, campaign automation and analytics across retail, F&B, travel and hospitality. Custom enterprise pricing based on programme complexity, scale and integrations; sales-led, no self-serve. Increasingly a consolidator rolling up smaller loyalty vendors with IPO capital.

Enterprise hotel CRM, loyalty and revenue platform — guest profiles, campaign management, loyalty programs and integrated digital marketing for hotel groups and chains.

Hospitality-focused CRM and central data management platform that builds a single unified guest profile by consolidating data from PMS, POS, website, Wi-Fi and marketing systems. Includes loyalty, campaign automation and data-quality tooling.

SaaS platform (AIR) for real-time, personalised promotions, digital coupons and loyalty execution, delivered at the moment of transaction across POS, app and e-commerce. Strong in grocery and QSR; increasingly AI-led on offer personalisation. Sold as a promotions and loyalty execution engine rather than a currency or coalition system.

Hilton's long-running loyalty programme covering 24 brands, with points that never expire on activity, no blackout dates on standard rooms, Points & Money redemption and a broad co-branded card portfolio with American Express.

IHG's group-wide programme spanning economy to luxury across 21 brands, rebuilt in 2022 with milestone rewards, a Diamond elite tier and a co-branded Chase card portfolio.

A consumer-facing loyalty programme and app for independent, boutique and luxury properties, positioned as 'the loyalty programme independents never had'. Guests earn 5x points on direct reservations versus 1x through OTAs and redeem across the network. Properties get the Hospitality Experience Platform (HXP): AI personalisation, a guest insights tool, and a campaign builder for dynamic pricing in peak and slow periods. Critically, operators pay Journey only when guests actually redeem — not a per-booking commission.

Membership consortium for independent luxury hotels, providing global distribution, marketing reach and the Leaders Club guest loyalty programme. Members retain independence but adopt consortium standards and participate in its booking channel.

LoungeUp is a Paris-based hospitality CRM founded in 2011 by Mathieu Pollet and Lionel Tressens (its own site dates the company to 2012) that centralises guest profiles and automates guest communication across email, SMS, WhatsApp and Messenger, plus online check-in, mobile key, a guest app/digital directory, upselling and the Dmbook staff-operations tool. It was acquired by D-EDGE — the hotel-distribution subsidiary of Accor — in March 2024 and rebranded D-EDGE CRM in July 2025, positioning it as the guest-relationship layer of D-EDGE's CRS + booking engine one-stop-shop. Since joining D-EDGE it ships a built-in Loyalty Programme module: hotel-branded tiers with rules on stays or spend, automatic perks and members-only rates, and a digital loyalty card inside the guest account, wired to the D-EDGE Booking Engine to drive direct bookings.

Marriott International's group-wide loyalty programme spanning some 30 brands, with tiered status, co-branded credit cards and points redeemable across the portfolio plus travel partners.

An integrated restaurant technology group combining point of sale (PAR POS), back-office operations (PAR Ops), omnichannel ordering and delivery, payments, and the Punchh customer loyalty and engagement platform acquired in 2021. The strategic pitch is one vendor owning transaction, guest identity and loyalty in the same stack.

Swiss blockchain loyalty protocol (qiibee foundation, Zug) that lets brands tokenize existing loyalty points so they become liquid and exchangeable. The $QBX token powers creating, earning, spending and swapping loyalty tokens and loyalty NFTs on the qiibee Rewards Chain. Led by Gabriele and Gianluca Giancola.

Hotel guest-data platform and CRM: builds rich guest profiles from PMS data and drives email/SMS campaigns, upsells and direct bookings.

A single shared points currency across a curated network of non-chain hotels. Guests earn 5 points per dollar, booked through stashrewards.com or direct with the hotel; points never expire and there are no blackout dates. Notably, each hotel sets its own redemption rates by occupancy season, so participating properties retain some control over what a point costs them. Integrates with Cloudbeds and 18 other systems.

Hyatt's loyalty programme, spanning luxury and lifestyle brands including Park Hyatt, Andaz and Alila plus the Mr & Mrs Smith boutique collection. Known for a fixed award chart, generous elite recognition and unusually high redemption value.

An AI-driven marketing and data cloud combining identity data, omnichannel activation and — since the 2025 Marigold enterprise acquisition — genuine loyalty capability via Marigold Loyalty and Cheetah Digital. Positioned to Fortune 500 marketing organisations rather than to operators.