Hotel CRM & Guest Management Loyalty & Membership

dailypoint

Hospitality-focused CRM and central data management platform that builds a single unified guest profile by consolidating data from PMS, POS, website, Wi-Fi and marketing systems. Includes loyalty, campaign automation and data-quality tooling.

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Listed properties: 1
Rooms covered: 0
Countries: 1
Founded: —

What dailypoint does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Hotel CRM & Guest Management

Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.

Running it here: Matterhorn Group (Zermatt)

Marketing, CRM & Direct Booking

Loyalty & Membership

Engines that let a brand run points, tiers and rewards. Powerful but self-contained: each programme is an island with no clearing to anywhere else.

No listed property records dailypoint in this role yet.

Who it is for

Segment: Independent hotelLuxury & boutique
Department: Sales & marketingExecutive & ownership
Persona: General managerOwner & asset managerMarketing manager
Use case: Increase direct bookingsReduce OTA commissionGrow repeat staysUnify guest dataPersonalise the stay

Hotels running dailypoint

Hotel	Location	Role there	Rooms
Matterhorn Group (Zermatt)	Zermatt, Switzerland	CRM	—

At a glance

Category: Hotel CRM & Guest Management
Headquarters: Munich, Germany

Alternatives

Vendors serving the same categories as dailypoint.

Capillary Technologies
A large, listed loyalty and customer-engagement SaaS group offering loyalty management, CRM, campaign automation and analytics across retail, F&B, travel and hospitality. Custom enterprise pricing based on programme complexity, scale and integrations; sales-led, no self-serve. Increasingly a consolidator rolling up smaller loyalty vendors with IPO capital.
Revinate
Hotel guest-data platform and CRM: builds rich guest profiles from PMS data and drives email/SMS campaigns, upsells and direct bookings.
LoungeUp (now D-EDGE CRM)
LoungeUp is a Paris-based hospitality CRM founded in 2011 by Mathieu Pollet and Lionel Tressens (its own site dates the company to 2012) that centralises guest profiles and automates guest communication across email, SMS, WhatsApp and Messenger, plus online check-in, mobile key, a guest app/digital directory, upselling and the Dmbook staff-operations tool. It was acquired by D-EDGE — the hotel-distribution subsidiary of Accor — in March 2024 and rebranded D-EDGE CRM in July 2025, positioning it as the guest-relationship layer of D-EDGE's CRS + booking engine one-stop-shop. Since joining D-EDGE it ships a built-in Loyalty Programme module: hotel-branded tiers with rules on stays or spend, automatic perks and members-only rates, and a digital loyalty card inside the guest account, wired to the D-EDGE Booking Engine to drive direct bookings.
Cendyn
Enterprise hotel CRM, loyalty and revenue platform — guest profiles, campaign management, loyalty programs and integrated digital marketing for hotel groups and chains.
ALL — Accor Live Limitless
Accor's group-wide programme covering economy to luxury across 50+ brands, distinguished by a hybrid pay-with-points model and lifestyle partnerships beyond accommodation (sport, entertainment, dining).
Antavo AI Loyalty Cloud
A no-code, API-first loyalty engine that lets enterprises design points, tiers, rewards, gamification and member workflows without building the machinery themselves. Strong on flexibility and marketer-facing configuration; sold as horizontal loyalty infrastructure rather than a hospitality product.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue