Hotel Tech Index

Marketing, CRM & Direct Booking

Loyalty Currency Network & Clearing

Infrastructure for issuing, exchanging, transferring and settling loyalty currency between separate programmes. The layer that turns points into something with somewhere to go.

4 vendors, by listed deployments

Vendor Headquarters Founded Properties Rooms
Ascenda Singapore 2013 0 0
Bilt Rewards New York, NY, United States 2021 0 0
Currency Alliance London, United Kingdom (registered 20-22 Wenlock Road, N1 7GU; operations Barcelona) 2016 0 0
Plusgrade (incl. Points) Montréal, Québec, Canada (offices New York, Singapore) 2009 0 0

Ascenda

Currency network

Rewards infrastructure sold to financial institutions rather than travel brands: points earning, redemption, card-linked offers and a global merchant network, spanning full banking portfolios (cards, deposits, lending, investments). Its TransferConnect module is a genuine multi-party currency network with clearing, fraud mitigation and loyalty marketing attached — the rails by which bank currencies move into airline and hotel programmes.

Singapore Founded 2013

Bilt Rewards

Currency network

A membership programme that turns housing payments — rent, HOA, mortgage — into a rewards currency, extended into neighbourhood merchant spend, and made valuable through an unusually broad 1:1 transfer network into established airline and hotel programmes. Not a hospitality vendor: hotels appear as transfer destinations, not customers.

New York, NY, United States Founded 2021

Currency Alliance

Currency network

An API-first SaaS platform that lets any brand issue, transfer, redeem or exchange any loyalty currency through a single integration, plus a Loyalty Partnerships Marketplace for discovering and connecting to partner programmes. Explicitly positioned for running a coalition, joining someone else's, or launching a new one. No CapEx and no licence fee — the only cost is ~2% of the value of points or miles issued, with volume discounts. Deployment in days with minimal IT involvement.

London, United Kingdom (registered 20-22 Wenlock Road, N1 7GU; operations Barcelona) Founded 2016

Plusgrade (incl. Points)

Currency network

Two businesses in one: premium upgrade and ancillary revenue products (bid-for-upgrade, seat blocking, speed passes) sold to airlines, hotels, cruise and rail; and loyalty commerce via Points — buying, gifting, transferring and exchanging points between existing programmes, plus paying for upgrades and ancillaries with points. The only upselling platform that lets guests pay with loyalty currency.

Montréal, Québec, Canada (offices New York, Singapore) Founded 2009

Other categories

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue