Loyalty Currency Network & Clearing Upselling & Merchandising

Plusgrade (incl. Points)

Two businesses in one: premium upgrade and ancillary revenue products (bid-for-upgrade, seat blocking, speed passes) sold to airlines, hotels, cruise and rail; and loyalty commerce via Points — buying, gifting, transferring and exchanging points between existing programmes, plus paying for upgrades and ancillaries with points. The only upselling platform that lets guests pay with loyalty currency.

Visit Plusgrade (incl. Points) ↗

Listed properties: 0
Rooms covered: 0
Countries: 0
Founded: 2009

What Plusgrade (incl. Points) does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Loyalty Currency Network & Clearing

Infrastructure for issuing, exchanging, transferring and settling loyalty currency between separate programmes. The layer that turns points into something with somewhere to go.

No listed property records Plusgrade (incl. Points) in this role yet.

Revenue, Distribution & Commerce

Upselling & Merchandising

Room upgrades, add-ons and late checkout sold before or during the stay. The budget line most adjacent to loyalty spend.

No listed property records Plusgrade (incl. Points) in this role yet.

Who it is for

Segment: Independent hotelHotel group
Department: Front officeRevenue managementSales & marketingFinance & accountingExecutive & ownership
Persona: General managerOwner & asset managerRevenue managerFront office manager
Use case: Reduce OTA commissionRaise ADR & RevPARUpsell & grow ancillary revenueGrow repeat stays

Hotels running Plusgrade (incl. Points)

No properties in the index currently list Plusgrade (incl. Points). Coverage is expanding — see the methodology.

At a glance

Category: Loyalty Currency Network & Clearing
Headquarters: Montréal, Québec, Canada (offices New York, Singapore)
Founded: 2009
Employees: ~861 (April 2026)

Alternatives

Vendors serving the same categories as Plusgrade (incl. Points).

Currency Alliance
An API-first SaaS platform that lets any brand issue, transfer, redeem or exchange any loyalty currency through a single integration, plus a Loyalty Partnerships Marketplace for discovering and connecting to partner programmes. Explicitly positioned for running a coalition, joining someone else's, or launching a new one. No CapEx and no licence fee — the only cost is ~2% of the value of points or miles issued, with volume discounts. Deployment in days with minimal IT involvement.
Ascenda
Rewards infrastructure sold to financial institutions rather than travel brands: points earning, redemption, card-linked offers and a global merchant network, spanning full banking portfolios (cards, deposits, lending, investments). Its TransferConnect module is a genuine multi-party currency network with clearing, fraud mitigation and loyalty marketing attached — the rails by which bank currencies move into airline and hotel programmes.
Bilt Rewards
A membership programme that turns housing payments — rent, HOA, mortgage — into a rewards currency, extended into neighbourhood merchant spend, and made valuable through an unusually broad 1:1 transfer network into established airline and hotel programmes. Not a hospitality vendor: hotels appear as transfer destinations, not customers.
Giggle.tips
Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.
Guestnet
Guest experience platform (VAT 03142940216) selling a guest web-app, in-room/lobby TV, print templates and a website/CRM widget, plus digital guest directory and online check-in/check-out. Distributes hotel content across app, TV, print and web from one content base and markets targeted upselling. Integrates with third-party PMS and CRM.
straiv (formerly CODE2ORDER)
straiv is a Stuttgart-based SaaS vendor that digitises the hotel guest journey through a browser-based progressive web app — online check-in/check-out with digital registration forms, self-service kiosks, mobile door opening, digital payment, automated guest messaging, a digital guest directory/concierge and upselling. Founded in 2015 as CODE2ORDER (rebranded to straiv in February 2022), it is owner-managed by co-founder/CEO Alexander Haußmann and states 3,400+ hotel customers across 30 countries, concentrated in DACH and wider Europe. It is an integration layer rather than a system of record: it sits on top of PMSs (Apaleo, Mews, Oracle OPERA Cloud and Suite 8, protel, Sihot, Guestline, ASA, Casablanca, ibelsa, Infor, Shiji Daylight), lock systems and PSPs, writing ancillary charges back to the guest folio. It sells no loyalty programme, guest CRM, voucher or stored-value product today.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue