Web & Marketing Analytics

Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.

Real user monitoring (RUM) and web performance analytics.

Open-source web analytics platform (formerly Piwik), available self-hosted or as Matomo Cloud. Positioned explicitly as a privacy-first, data-ownership alternative to Google Analytics: the operator keeps the raw data, and it can be run entirely on own infrastructure with no data sent to an ad network.

Free behavioural analytics with session recordings and heatmaps.

South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.

Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.