Matomo (InnoCraft)
Open-source web analytics platform (formerly Piwik), available self-hosted or as Matomo Cloud. Positioned explicitly as a privacy-first, data-ownership alternative to Google Analytics: the operator keeps the raw data, and it can be run entirely on own infrastructure with no data sent to an ad network.
Visit Matomo (InnoCraft) ↗- Listed properties
- 1
- Rooms covered
- 132
- Countries
- 1
- Founded
- 2007
What Matomo (InnoCraft) does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Data, Integrations & Infrastructure
Web & Marketing Analytics
Traffic measurement and tag deployment. What events a hotel tracks reveals what it actually considers a conversion.
Running it here: DAS GERSTL
Who it is for
- Segment
- Independent hotelHotel group
- Department
- Sales & marketingIT & technology
- Persona
- Marketing managerIT manager
- Use case
- Increase direct bookingsUnify guest data
Hotels running Matomo (InnoCraft)
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| DAS GERSTL | Mals / Malles Venosta, Italy | Analytics | 132 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.