Mals / Malles Venosta, Italy
DAS GERSTL
A family-owned South Tyrolean wellness and family-hotel group operating out of the Upper Vinschgau, trading as Das Gerstl GmbH (VAT 02937770218, REA BZ-218198, share capital €10,000, sole director Lukas Gerstl). Three properties, two of them trading under one VAT number: (1) DAS GERSTL Alpine Retreat — 4★S, 64 rooms across 21 published categories, at 1,540 m in the hamlet of Schlinig above Mals, with the 'Venosta Spa' (400 m² water world incl. a 17 m indoor infinity pool and an 18 m outdoor pool, a 500 m² sauna world with eight saunas, 378 m² of total water surface), a Day Spa open to non-residents, a hair salon and an own r30 natural-cosmetics line; (2) DAS GERSTL Family Retreat — 5★, 65 suites, studios and chalets on Lake Reschen (Altdorfstraße 61, 39027 Graun im Vinschgau), a new sustainable timber build with photovoltaics and district heating that opened in May 2025, with 'Gersti's Aqua Fun Park' (70+ m of slides) and a staffed kids club; (3) DAS SCHLÖSSL am Reschensee — three large suites (96–105 m², one a two-storey loft) with private gardens and 60 m² terraces, opening 25 June 2026. The group roughly doubled its capacity in fourteen months. Memberships: Belvita Leading Wellnesshotels Südtirol, Vitalpina Hotels Südtirol and Leading Spa Resorts. The two houses are already sold as one guest proposition. Both hotels are marketed as one guest proposition — the Family Retreat site carries a nav item literally titled 'Ein Hotel buchen – zwei Hotels genießen' and states 'Bei Buchung im DAS GERSTL Family Retreat genießen Eltern und Kinder ab 6 Jahren die Vorteile beider Hotels'. The two houses are 22 km apart and guests are invited to 'hotel hop' between them. Yet they run as two brands on two domains (dasgerstl.com, dasgerstlfamily.com), two TYPO3 sites built by an Austrian agency, two enquiry funnels, two newsletters and two voucher shops. There is no guest account spanning the two, and no externally visible ledger that could settle a benefit earned in one house and consumed in the other.
Hotel website ↗Technology stack
Marketing, CRM & Direct Booking 3
TYPO3
Website CMS for both hotel brands — two separate installs
Open-source enterprise content management system, widely used in German-speaking Europe.
Kreativagentur Pixelrausch
Web agency — 'Konzeption, Grafik & Programmierung' for both brands
Austrian creative agency at Unterer Spelsweg 14, 6533 Fiss, named in the Impressum of both dasgerstl.com and dasgerstlfamily.com as 'Konzeption, Grafik & Programmierung'. Builds hotel websites on TYPO3.
Social Media & Content Marketing
Meta (Facebook & Instagram)
Social presence — separate pages per brand
Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.
Guest Experience & In-Room Technology 1
Re:Guest (ReGuest S.p.A.)
Guest CRM, enquiry, offer and messaging platform — the incumbent guest layer
Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).
Data, Integrations & Infrastructure 1
Matomo (InnoCraft)
Web analytics — deployed INSTEAD of Google Analytics on both domains
Open-source web analytics platform (formerly Piwik), available self-hosted or as Matomo Cloud. Positioned explicitly as a privacy-first, data-ownership alternative to Google Analytics: the operator keeps the raw data, and it can be run entirely on own infrastructure with no data sent to an ad network.
Demand Networks & Affiliation 7
Booking.com
OTA — both properties listed
The dominant online travel agency for European accommodation, taking commission (typically ~15–20%) on bookings it originates.
Belvita Leading Wellnesshotels Südtirol
Consortium membership
South Tyrolean consortium of leading wellness hotels — a joint marketing, quality-standard and booking-referral group for spa-led 4★S and 5★ houses in the region.
Consortium & Soft Brand unknown
Familienhotels Südtirol
Family-hotel positioning — relevant to the 65-unit Family Retreat
Marketing group of South Tyrolean and Alpine family hotels with shared standards for childcare, kids' programmes and family pricing.
Leading Spa Resorts
Consortium membership
International (DACH-focused) quality alliance of spa and wellness hotels, with published member profiles carrying room categories and indicative rates. Membership signals an audited spa standard rather than a distribution contract.
Vitalpina Hotels Südtirol
Consortium membership
South Tyrolean hotel marketing group built around active alpine holidays, regional food and nature-based wellness, operating under the IDM Südtirol umbrella with its own quality criteria and member directory.
Destination & Regional Tourism
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Regional booking channel — live listings for both properties
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
Destination & Regional Tourism
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
Regional master data (Open Data Hub) for both properties
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
Other hotels in Mals / Malles Venosta
Ferienhotel Kastellatz
Mals / Malles Venosta, Italy · 30 rooms
- PMS
- ASA Hotelsoftware (ASA)
- Booking engine
- Beddy (Zucchetti Hospitality)
Garberhof
Mals / Malles Venosta, Italy · 43 rooms
- PMS
- ASA Hotelsoftware (ASA)
- Booking engine
- Zimres
Hotel Weisses Kreuz
Mals / Malles Venosta, Italy · 47 rooms
- Booking engine
- HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.