Hotel CRM & Guest Management Email, SMS & Marketing Automation Guest Messaging
Re:Guest (ReGuest S.p.A.)
Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).
Visit Re:Guest (ReGuest S.p.A.) ↗- Listed properties
- 2
- Rooms covered
- 132
- Countries
- 2
- Founded
- 2014
About Re:Guest (ReGuest S.p.A.)
Re:Guest is a hotel CRM built around guest correspondence rather than around a database. Its origin is the quote: in the Alpine direct-booking market a guest enquiry is answered with a personalised offer, not a rate on a calendar, and Re:Guest turned that exchange into a tracked sales cycle with templates, follow-ups and conversion reporting. The platform has since grown outward into marketing automation, an on-stay guest app and a BI layer, with AI agents added on top. The company is based in Merano with further offices in Bolzano and Rugby in the UK, lists pricing from €55 per month, and states that 3,860 hotels use the platform. Its natural counterpart is a PMS such as ASA or Beddy, which owns the reservation, while Re:Guest owns everything said to the guest before and after it.
Key capabilities
- Quote-driven sales cycle
- Guest communication
- Marketing automation
- Guest app
- BI + reporting
What Re:Guest (ReGuest S.p.A.) does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Hotel CRM & Guest Management
Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.
Running it here: Sunstar Hotels
Marketing, CRM & Direct Booking
Email, SMS & Marketing Automation
Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.
No listed property records Re:Guest (ReGuest S.p.A.) in this role yet.
Guest Experience & In-Room Technology
Guest Messaging
Two-way conversation with the guest over SMS, WhatsApp and in-app before, during and after the stay.
Running it here: DAS GERSTL
Who it is for
- Segment
- Resort & wellnessRestaurant & F&B venue
- Department
- Front officeSales & marketing
- Persona
- General managerMarketing managerFront office managerThe guest
- Use case
- Increase direct bookingsUpsell & grow ancillary revenueGrow repeat staysUnify guest dataPersonalise the stayImprove guest satisfaction
Hotels running Re:Guest (ReGuest S.p.A.)
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| DAS GERSTL | Mals / Malles Venosta, Italy | Messaging | 132 |
| Sunstar Hotels | Liestal, Switzerland | CRM | — |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.