Upselling & Merchandising

Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.

Guest experience platform (VAT 03142940216) selling a guest web-app, in-room/lobby TV, print templates and a website/CRM widget, plus digital guest directory and online check-in/check-out. Distributes hotel content across app, TV, print and web from one content base and markets targeted upselling. Integrates with third-party PMS and CRM.

Two businesses in one: premium upgrade and ancillary revenue products (bid-for-upgrade, seat blocking, speed passes) sold to airlines, hotels, cruise and rail; and loyalty commerce via Points — buying, gifting, transferring and exchanging points between existing programmes, plus paying for upgrades and ancillaries with points. The only upselling platform that lets guests pay with loyalty currency.

straiv is a Stuttgart-based SaaS vendor that digitises the hotel guest journey through a browser-based progressive web app — online check-in/check-out with digital registration forms, self-service kiosks, mobile door opening, digital payment, automated guest messaging, a digital guest directory/concierge and upselling. Founded in 2015 as CODE2ORDER (rebranded to straiv in February 2022), it is owner-managed by co-founder/CEO Alexander Haußmann and states 3,400+ hotel customers across 30 countries, concentrated in DACH and wider Europe. It is an integration layer rather than a system of record: it sits on top of PMSs (Apaleo, Mews, Oracle OPERA Cloud and Suite 8, protel, Sihot, Guestline, ASA, Casablanca, ibelsa, Infor, Shiji Daylight), lock systems and PSPs, writing ancillary charges back to the guest folio. It sells no loyalty programme, guest CRM, voucher or stored-value product today.