Hotel Guest Apps & Portals Upselling & Merchandising Digital Check-in & Check-out

straiv (formerly CODE2ORDER)

straiv is a Stuttgart-based SaaS vendor that digitises the hotel guest journey through a browser-based progressive web app — online check-in/check-out with digital registration forms, self-service kiosks, mobile door opening, digital payment, automated guest messaging, a digital guest directory/concierge and upselling. Founded in 2015 as CODE2ORDER (rebranded to straiv in February 2022), it is owner-managed by co-founder/CEO Alexander Haußmann and states 3,400+ hotel customers across 30 countries, concentrated in DACH and wider Europe. It is an integration layer rather than a system of record: it sits on top of PMSs (Apaleo, Mews, Oracle OPERA Cloud and Suite 8, protel, Sihot, Guestline, ASA, Casablanca, ibelsa, Infor, Shiji Daylight), lock systems and PSPs, writing ancillary charges back to the guest folio. It sells no loyalty programme, guest CRM, voucher or stored-value product today.

Visit straiv (formerly CODE2ORDER) ↗

Listed properties: 1
Rooms covered: 406
Countries: 1
Founded: 2015

What straiv (formerly CODE2ORDER) does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Guest Experience & In-Room Technology

Hotel Guest Apps & Portals

Guest web apps, native apps and digital compendiums. The surface a wallet or balance can be rendered on without building a new app.

Running it here: Manz Privacy Hotels Switzerland

Revenue, Distribution & Commerce

Upselling & Merchandising

Room upgrades, add-ons and late checkout sold before or during the stay. The budget line most adjacent to loyalty spend.

No listed property records straiv (formerly CODE2ORDER) in this role yet.

Guest Experience & In-Room Technology

Digital Check-in & Check-out

Pre-arrival registration, ID capture and the walk-past-the-desk arrival — the flow most likely to trigger a guest-app project.

No listed property records straiv (formerly CODE2ORDER) in this role yet.

Who it is for

Segment: Independent hotelHotel groupCity hotel
Department: Front officeRevenue managementSales & marketing
Persona: Revenue managerFront office managerThe guest
Use case: Raise ADR & RevPARUpsell & grow ancillary revenuePersonalise the stayImprove guest satisfactionReduce labour cost

Hotels running straiv (formerly CODE2ORDER)

Hotel	Location	Role there	Rooms
Manz Privacy Hotels Switzerland	Zurich, Switzerland	Guest app	406

At a glance

Category: Hotel Guest Apps & Portals
Headquarters: Stuttgart, Germany (Industriestr. 23, 70565 Stuttgart)
Founded: 2015

Alternatives

Vendors serving the same categories as straiv (formerly CODE2ORDER).

Guestnet
Guest experience platform (VAT 03142940216) selling a guest web-app, in-room/lobby TV, print templates and a website/CRM widget, plus digital guest directory and online check-in/check-out. Distributes hotel content across app, TV, print and web from one content base and markets targeted upselling. Integrates with third-party PMS and CRM.
Giggle.tips
Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.
Plusgrade (incl. Points)
Two businesses in one: premium upgrade and ancillary revenue products (bid-for-upgrade, seat blocking, speed passes) sold to airlines, hotels, cruise and rail; and loyalty commerce via Points — buying, gifting, transferring and exchanging points between existing programmes, plus paying for upgrades and ancillaries with points. The only upselling platform that lets guests pay with loyalty currency.
Quinta (formerly Quicktext) — Velma
Quicktext was founded in Paris in 2017 by Daniel C. Doppler and Benjamin Devisme and rebranded to "Quinta — the Quintessence of Data" in January 2026; quicktext.im now 301-redirects to quinta.im. Its flagship product is Velma, an AI agent that sits on a hotel's website, WhatsApp, Messenger, Instagram and WeChat, answers guest questions in 38 languages, and pushes visitors into the property's own booking engine. Around Velma the company has built a modular platform — Q-Data (structured property knowledge base), Q-Channel (syndicating that data to OTAs, GDS, metasearch and AI assistants like ChatGPT, Gemini and Perplexity), Q-SEO, Q-Sales (lead tracking), Q-Task (guest request routing) and Q-Hub (guest messaging inbox). It is a conversion and guest-communication layer, not a system of record: it captures contact details and intent and pushes them into third-party CRMs (Salesforce, Cendyn, Revinate, Thynk, Dynamics), and it does not sell loyalty programmes, stored value, wallets or vouchers.
LoungeUp (now D-EDGE CRM)
LoungeUp is a Paris-based hospitality CRM founded in 2011 by Mathieu Pollet and Lionel Tressens (its own site dates the company to 2012) that centralises guest profiles and automates guest communication across email, SMS, WhatsApp and Messenger, plus online check-in, mobile key, a guest app/digital directory, upselling and the Dmbook staff-operations tool. It was acquired by D-EDGE — the hotel-distribution subsidiary of Accor — in March 2024 and rebranded D-EDGE CRM in July 2025, positioning it as the guest-relationship layer of D-EDGE's CRS + booking engine one-stop-shop. Since joining D-EDGE it ships a built-in Loyalty Programme module: hotel-branded tiers with rules on stays or spend, automatic perks and members-only rates, and a digital loyalty card inside the guest account, wired to the D-EDGE Booking Engine to drive direct bookings.
Mews
Modern API-first cloud PMS and 'hospitality operating system' with a large marketplace of integrated apps. Beyond the PMS core it ships Mews Distributor (its own commission-free booking engine, served from app.mews.com/distributor/<id>), Mews Payments, Mews POS and Mews Kiosk. Named #1 PMS by Hotel Tech Report three years running; widely deployed across European boutique and mid-scale hotels, including small independent Alpine houses.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue