Hotel Tech Index

Data, Integrations & Infrastructure

Privacy & Consent Management

Cookie and consent management. Determines whether guest data collected on the website is legally usable for marketing at all.

3 vendors, by listed deployments

Vendor Headquarters Founded Properties Rooms
tarteaucitron.js Open source (France) 3 125
Cookiebot (Cookiebot CMP by Usercentrics) Munich, Germany (product originated in Denmark; offices in Copenhagen, Odense, Lisbon, Prague, Buenos Aires, New York) 2012 2 406
Usercentrics Munich (Germany) 2017 1 50

Who runs what

Every listed property that has a privacy & consent management on record, and the vendor filling that role. Confidence is shown where the finding is not directly confirmed.

Property Location Vendor Role Rooms
Manz Privacy Hotels Switzerland Zurich, Switzerland Cookiebot (Cookiebot CMP by Usercentrics) Cookie consent / CMP, deployed via GTM with Google Consent Mode 406
Tuberis Life Balance & Nature Farm Taufers im Münstertal, Italy tarteaucitron.js Cookie consent manager 52
Panoramahotel Watles Mals / Malles Venosta, Italy Usercentrics Consent management platform 50
Garberhof Mals / Malles Venosta, Italy tarteaucitron.js Cookie consent manager 43
Maraias — Luxury Suites & Apartments Mals / Malles Venosta, Italy tarteaucitron.js Cookie consent manager 30
Sunstar Hotels Liestal, Switzerland Cookiebot (Cookiebot CMP by Usercentrics) (likely) Cookie consent / CMP, loaded via GTM rather than directly

tarteaucitron.js

Consent

Open-source cookie and tracking consent manager, widely used in France and deployed via its own CDN (cdntag.tarteaucitron.io). Self-managed: consent purposes are configured in code by whoever maintains the site, not in a vendor console.

Open source (France) 3 listed properties

Cookiebot (Cookiebot CMP by Usercentrics)

Consent

Cookiebot is a consent management platform (CMP) that puts a cookie/tracking consent banner on a website, automatically scans the domain each month to discover and classify every cookie and third-party script, blocks non-essential trackers until the visitor consents, and stores an auditable consent log. It was launched in Denmark in 2012 by Cybot A/S and merged into Munich-based Usercentrics in September 2021; it is now sold as "Cookiebot by Usercentrics" as the self-service / SMB tier alongside the enterprise Usercentrics CMP. It is a Google-certified CMP with native Google Consent Mode v2 support for GTM, GA4 and Google Ads. The company states it runs on 2.4M+ websites and apps for 600,000+ customers and processes around 8.8B consents per month.

Munich, Germany (product originated in Denmark; offices in Copenhagen, Odense, Lisbon, Prague, Buenos Aires, New York) Founded 2012 2 listed properties

Usercentrics

Consent

Consent management platform (CMP) for cookie and tracking consent under GDPR, widely deployed across DACH hotel websites. Also owns Cookiebot, which is already in this registry as a separate row.

Munich (Germany) Founded 2017 1 listed property

Other categories

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