Hotel Tech Index

Privacy & Consent Management

Cookiebot (Cookiebot CMP by Usercentrics)

Cookiebot is a consent management platform (CMP) that puts a cookie/tracking consent banner on a website, automatically scans the domain each month to discover and classify every cookie and third-party script, blocks non-essential trackers until the visitor consents, and stores an auditable consent log. It was launched in Denmark in 2012 by Cybot A/S and merged into Munich-based Usercentrics in September 2021; it is now sold as "Cookiebot by Usercentrics" as the self-service / SMB tier alongside the enterprise Usercentrics CMP. It is a Google-certified CMP with native Google Consent Mode v2 support for GTM, GA4 and Google Ads. The company states it runs on 2.4M+ websites and apps for 600,000+ customers and processes around 8.8B consents per month.

Visit Cookiebot (Cookiebot CMP by Usercentrics) ↗
Listed properties
2
Rooms covered
406
Countries
1
Founded
2012

About Cookiebot (Cookiebot CMP by Usercentrics)

Cookiebot, now part of Usercentrics, is a consent management platform: it scans a site for cookies and trackers, presents the consent banner, and records the decision in a form that stands up to an audit. It appears throughout this index because a European hotel site that runs analytics and an advertising pixel needs one by law, and because consent configuration directly determines how much of the data those other tools report.

Key capabilities

  • Cookie scanning
  • Consent banner
  • Consent logging
  • GDPR compliance

What Cookiebot (Cookiebot CMP by Usercentrics) does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Who it is for

Segment
Chain & enterprise
Department
Sales & marketingIT & technology
Persona
Marketing managerIT manager
Use case
Unify guest dataEnsure compliance

Hotels running Cookiebot (Cookiebot CMP by Usercentrics)

Hotel Location Role there Rooms
Manz Privacy Hotels Switzerland Zurich, Switzerland Consent 406
Sunstar Hotels Liestal, Switzerland Consent (likely)

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

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