Hotel Tech Index

Web & Marketing Analytics

Microsoft Clarity

Free behavioural analytics with session recordings and heatmaps.

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Listed properties
1
Rooms covered
0
Countries
1
Founded

What Microsoft Clarity does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Data, Integrations & Infrastructure

Web & Marketing Analytics

Traffic measurement and tag deployment. What events a hotel tracks reveals what it actually considers a conversion.

Running it here: BOAS Group

Who it is for

Segment
Independent hotelHotel group
Department
Sales & marketingIT & technology
Persona
Marketing managerIT manager
Use case
Increase direct bookingsUnify guest data

Hotels running Microsoft Clarity

Hotel Location Role there Rooms
BOAS Group Vaud, Switzerland Analytics

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

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