Vaud, Switzerland
BOAS Group
Founded in 1989, the BOAS Group is a Swiss group active across hospitality, restaurants, leisure and thermal spas, with 700+ employees in the cantons of Vaud, Valais and Geneva. Its ecosystem spans the AQUATIS Aquarium-Vivarium (Europe's largest freshwater aquarium) and AQUATIS Hotel, Les Bains de Lavey (Switzerland's hottest thermal water, 65°C), Les Bains de Saillon and hotel, the Grand Hôtel & Centre thermal d'Yverdon-les-Bains, Grand Hôtel des Rasses, Hôtel Nendaz 4 Vallées & Spa and the Lake Geneva Hotel.
Hotel website ↗Technology stack
Marketing, CRM & Direct Booking 4
Amadeus Hospitality (TravelClick / iHotelier)
CRS / booking engine (iHotelier)
Amadeus Hospitality's hotel platform, including the iHotelier central reservation system and booking engine acquired with TravelClick. Provides CRS, booking engine, media/metasearch distribution and business intelligence to independent hotels and groups worldwide.
TYPO3
Website CMS
Open-source enterprise content management system, widely used in German-speaking Europe.
Direct Booking Conversion & Personalisation
RateParity
Direct-booking conversion
Conversion-optimisation suite for hotel websites: live rate comparison against OTAs, price-match messaging, exit-intent offers and booking-abandonment recovery, deployed as widgets on the booking path.
Social Media & Content Marketing
Metricool
Social media management
Social media scheduling, analytics and reporting platform.
Food & Beverage 1
TheFork
F&B reservations
TripAdvisor-owned restaurant reservation platform and marketplace across Europe, with its own diner loyalty scheme (Yums) and commission/subscription models for restaurants.
Data, Integrations & Infrastructure 1
Microsoft Clarity
Behavioural analytics
Free behavioural analytics with session recordings and heatmaps.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.