Email, SMS & Marketing Automation Hotel CRM & Guest Management Gift Cards, Vouchers & Stored Value Web & Marketing Analytics Hospitality Marketing Agencies

ADDITIVE

South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.

Visit ADDITIVE ↗

Listed properties: 2
Rooms covered: 377
Countries: 2
Founded: —

About ADDITIVE

ADDITIVE is a Bolzano-based marketing agency and software vendor that sells the two halves together: it runs the performance campaigns and it builds the automation platform they feed. The company traces roughly two decades of online marketing work for hotels, launched the ADDITIVE brand in 2018 around data-driven performance marketing, and describes its marketing automation product as the first built specifically for hotels in Europe. It opened its first international office in Barcelona in 2023, followed by Stockholm, Berlin and Rome, and a new headquarters in Bolzano in 2024. For a hotel the practical distinction is that ADDITIVE is not only a tool subscription — the agency relationship is part of the offer, which is why it appears in stacks alongside, rather than instead of, a CRM.

Key capabilities

Marketing automation
Performance campaigns
Agency + software
Hotel-specific data model

What ADDITIVE does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Email, SMS & Marketing Automation

Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.

Running it here: Hotel Weisses Kreuz The Tschuggen Collection

Marketing, CRM & Direct Booking

Hotel CRM & Guest Management

Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.

No listed property records ADDITIVE in this role yet.

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

No listed property records ADDITIVE in this role yet.

Data, Integrations & Infrastructure

Web & Marketing Analytics

Traffic measurement and tag deployment. What events a hotel tracks reveals what it actually considers a conversion.

No listed property records ADDITIVE in this role yet.

Marketing, CRM & Direct Booking

Hospitality Marketing Agencies

Service providers rather than software. Gatekeepers for anything that must ship on the front end — and multipliers across their whole client portfolio.

No listed property records ADDITIVE in this role yet.

Who it is for

Segment: Independent hotelHotel group
Department: Sales & marketingFinance & accountingIT & technology
Persona: General managerMarketing managerIT manager
Use case: Increase direct bookingsUpsell & grow ancillary revenueGrow repeat staysUnify guest dataPersonalise the stay

Hotels running ADDITIVE

Hotel	Location	Role there	Rooms
Hotel Weisses Kreuz	Mals / Malles Venosta, Italy	Email/SMS	47
The Tschuggen Collection	Arosa, Switzerland	Email/SMS	330

At a glance

Category: Email, SMS & Marketing Automation
Headquarters: Lana, South Tyrol (Italy)
Pricing model: Subscription (monthly/annual)

Target segments

independentresortboutique

Alternatives

Vendors serving the same categories as ADDITIVE.

tt•consulting (TT GmbH) & tt-digital
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
Brandnamic
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
Brevo
Marketing platform (formerly Sendinblue) offering email, SMS, chat and light CRM automation.
aleno
aleno is a Zurich-headquartered hospitality software company, founded in 2015 by restaurateur Ivica Balenovic, that sells a "digital assistant" for restaurants and hotel F&B: reservations and AI table assignment, 360° guest profiles/CRM, retention marketing, no-show prevention with prepayment, and revenue/capacity analytics. It positions itself as the data hub between the hotel PMS and the restaurant floor, with 30+ marketplace integrations to Opera, Protel, Fidelio, Mews and Apaleo on the PMS side and Lightspeed, Hypersoft and Simphony on the POS side, plus a broad set of DACH payment gateways including TWINT, Datatrans, SIX and Worldline. It also ships a permanently free voucher/gift-card module, introduced during COVID and reported in use in over 1,500 venues. Its channel-management integrations include Zermatt Tourismus, which is consistent with its appearance in the Matterhorn Group Zermatt stack.
Re:Guest (ReGuest S.p.A.)
Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).
Revinate
Hotel guest-data platform and CRM: builds rich guest profiles from PMS data and drives email/SMS campaigns, upsells and direct bookings.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue