Email, SMS & Marketing Automation Loyalty & Membership
Zeta Global Holdings
An AI-driven marketing and data cloud combining identity data, omnichannel activation and — since the 2025 Marigold enterprise acquisition — genuine loyalty capability via Marigold Loyalty and Cheetah Digital. Positioned to Fortune 500 marketing organisations rather than to operators.
Visit Zeta Global Holdings ↗- Listed properties
- 0
- Rooms covered
- 0
- Countries
- 0
- Founded
- 2007
What Zeta Global Holdings does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Email, SMS & Marketing Automation
Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.
No listed property records Zeta Global Holdings in this role yet.
Marketing, CRM & Direct Booking
Loyalty & Membership
Engines that let a brand run points, tiers and rewards. Powerful but self-contained: each programme is an island with no clearing to anywhere else.
No listed property records Zeta Global Holdings in this role yet.
Who it is for
- Segment
- Chain & enterprise
- Department
- Sales & marketingExecutive & ownership
- Persona
- General managerOwner & asset managerMarketing manager
- Use case
- Increase direct bookingsReduce OTA commissionGrow repeat staysPersonalise the stay
Hotels running Zeta Global Holdings
No properties in the index currently list Zeta Global Holdings. Coverage is expanding — see the methodology.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.