Consortium & Soft Brand Loyalty & Membership
Leading Hotels of the World
Membership consortium for independent luxury hotels, providing global distribution, marketing reach and the Leaders Club guest loyalty programme. Members retain independence but adopt consortium standards and participate in its booking channel.
Visit Leading Hotels of the World ↗- Listed properties
- 1
- Rooms covered
- 330
- Countries
- 1
- Founded
- 1928
About Leading Hotels of the World
Leading Hotels of the World (LHW) is a curated collection of 400+ independent luxury hotels. Its Leaders Club program offers recognition and benefits across member properties without forcing them under a chain umbrella, popular with palaces and one-of-a-kind hotels that want loyalty infrastructure without losing brand sovereignty.
Key capabilities
- 400+ independent properties
- Soft-brand collection
- GDS code
- Curated marketing
What Leading Hotels of the World does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Demand Networks & Affiliation
Consortium & Soft Brand
Affiliation networks selling independents shared distribution, standards and demand while leaving ownership intact. Chain affiliation often replaces an own loyalty programme — a constraint worth finding early.
Running it here: The Tschuggen Collection
Marketing, CRM & Direct Booking
Loyalty & Membership
Engines that let a brand run points, tiers and rewards. Powerful but self-contained: each programme is an island with no clearing to anywhere else.
No listed property records Leading Hotels of the World in this role yet.
Who it is for
- Segment
- Independent hotelLuxury & boutique
- Department
- Sales & marketingExecutive & ownership
- Persona
- General managerOwner & asset managerMarketing manager
- Use case
- Increase direct bookingsReduce OTA commissionRaise ADR & RevPARGrow repeat stays
Hotels running Leading Hotels of the World
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| The Tschuggen Collection | Arosa, Switzerland | Consortium | 330 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.