Arosa, Switzerland
The Tschuggen Collection
The Tschuggen Collection (formerly Tschuggen Hotel Group) is a privately owned Swiss luxury group of four five-star properties: Tschuggen Grand Hotel and Valsana Hotel in Arosa, Carlton Hotel in St. Moritz and Hotel Eden Roc in Ascona. Founded in 1980 by German billionaire Karl-Heinz Kipp (Massa founder), who led it for ~35 years and died in Ascona on 11 October 2017 aged 93. Succession is settled: daughter Ursula Bechtolsheimer-Kipp took the board presidency in 2016 and is the main heir; grandson Götz Bechtolsheimer (PhD, LSE) runs the operational business. Day-to-day leadership is split between Leo Maissen (CEO Hotel Operations) and Christian Klein (CEO Property & Finance). Members of Leading Hotels of the World and Swiss Deluxe Hotels.
Hotel website ↗Technology stack
Marketing, CRM & Direct Booking 4
HotelNetSolutions (OnePageBooking)
Booking engine (OnePageBooking)
Berlin-based developer and host of OnePageBooking, a long-established direct-booking engine for independent hotels and groups, focused on single-page flows, transparent pricing and cancellation reduction. Also distributed as an app in the Apaleo Store.
Email, SMS & Marketing Automation
ADDITIVE
Marketing automation / newsletter
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
Contentful
Headless CMS
API-first headless content management system used to power websites and apps from structured content.
Gift Cards, Vouchers & Stored Value
e-guma
Gift vouchers / stored value
Swiss cloud voucher and ticketing platform (operated by Idea Creation GmbH, Zurich). Since 2005 it lets hotels, tourism and leisure businesses sell, manage and market gift vouchers; ~1,200 businesses use it. In 2022 it launched e-surprise.ch, a B2C experience-voucher marketplace integrated with TWINT.
Data, Integrations & Infrastructure 1
Demand Networks & Affiliation 2
Leading Hotels of the World
Luxury consortium (constrains rate offers)
Membership consortium for independent luxury hotels, providing global distribution, marketing reach and the Leaders Club guest loyalty programme. Members retain independence but adopt consortium standards and participate in its booking channel.
Swiss Deluxe Hotels
National consortium
The association of Switzerland's leading five-star hotels, providing collective marketing, standards and industry representation for its member properties.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.