Hotel Tech Index

Gift Cards, Vouchers & Stored Value

e-guma

Swiss cloud voucher and ticketing platform (operated by Idea Creation GmbH, Zurich). Since 2005 it lets hotels, tourism and leisure businesses sell, manage and market gift vouchers; ~1,200 businesses use it. In 2022 it launched e-surprise.ch, a B2C experience-voucher marketplace integrated with TWINT.

Visit e-guma ↗
Listed properties
3
Rooms covered
736
Countries
1
Founded
2005

About e-guma

e-guma is a Swiss platform for selling vouchers, tickets and products, operated from Zurich by Idea Creation GmbH. Hotels use it mainly for gift vouchers — sold through an online shop, redeemable at reception, reconciled centrally — but the same system covers admission ticketing with seat selection and time slots, a shop for physical and digital goods, and loyalty cards. Its customer list runs well beyond hospitality into mountain railways, zoos, casinos and event organisers, which is why the product handles redemption logic more rigorously than a hotel-only tool typically bothers to. In a hotel stack it is a revenue channel that operates independently of the PMS and tends to survive PMS changes.

Key capabilities

  • Gift voucher shop
  • Event ticketing
  • Product shop
  • Loyalty cards
  • POS redemption

What e-guma does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

Running it here: Manz Privacy Hotels Switzerland Matterhorn Group (Zermatt) The Tschuggen Collection

Who it is for

Segment
Independent hotelHotel groupResort & wellnessRestaurant & F&B venue
Department
Sales & marketingFinance & accounting
Persona
General managerMarketing manager
Use case
Upsell & grow ancillary revenueGrow repeat stays

Hotels running e-guma

Hotel Location Role there Rooms
Manz Privacy Hotels Switzerland Zurich, Switzerland Stored value 406
Matterhorn Group (Zermatt) Zermatt, Switzerland Stored value
The Tschuggen Collection Arosa, Switzerland Stored value 330

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue