Taufers im Münstertal, Italy
Tuberis Life Balance & Nature Farm
A 4-star-superior wellness, riding and family hotel at 1,235 m in Taufers im Münstertal, the last village on the South Tyrolean side of the Val Müstair before the Swiss border, at the edge of the Stilfserjoch/Stelvio national park. Trades as Hotel Lamm KG des Steiner Andreas & Co. — a limited partnership (VAT IT02427110214, REA BZ-177844, CIN IT021103A1R49MBOZX) whose registered name still carries the original guesthouse, 'Hotel Lamm'. Run by the Steiner family in the third generation; the business started over 80 years ago as a small Gasthof. 52 rooms and 102 beds across 14 published categories (before the rebuild), from a 25 m² double to a 66 m² family suite and a 55 m² 'Life-Balance-Suite'. Half board with a 5–6 course choice menu. Separate dining areas for singles, couples, families and guests with dogs. It reopened on 1 August 2026 after closing in November 2025 for a full rebuild, and rebranded from 'Tuberis Nature & Spa Resort' to 'Tuberis Life Balance & Nature Farm'. The works added a new bar and lounge, several panorama dining rooms, an enlarged garden terrace, a new playground and kids' zone, a fitness tower, a new panorama event sauna, an adults-only natural bathing pond and saltwater pool, and new suites and double rooms. Their own framing of the rebrand is 'Weniger Inszenierung, mehr Echtheit'. The wellness area is described on their own site as 3,500 m² (portal records still carry the pre-rebuild 2,000 m²). The 'Nature Farm' in the new name is a working operation rather than a slogan: they run their own riding stable ('Unser eigener Reitstall') with at least 11 named horses, a riding hall, trail riding, and structured programmes for adults and for children from age 4 — pony leading, a beginners' package for 6–8 year-olds, an intensive horse week for 8–13 year-olds, an introduction to terrain riding from 14, and advanced trail riding. Riding instruction is charged separately from board. Of the Upper Vinschgau properties indexed here, this is the most built-out commercial stack. ASA Hotel — the South Tyrolean PMS market leader — is confirmed in their enquiry flow; the booking engine is HGV's Booking Südtirol widget; the newsletter and the online voucher shop both run on their agency's own tt-digital platform. There is still no guest account, no balance and no repeat-guest programme anywhere in that stack.
Hotel website ↗Technology stack
Core Operations & Property Management 1
ASA Hotelsoftware (ASA)
Property management system — the reservation, folio and guest record layer
The dominant South Tyrolean hotel property management system, founded in Kaltern in 1989 and now selling across Italy, Austria, Germany and Switzerland. Sells a full suite around the PMS — reservations, front office and folio, plus booking, channel and CRM/marketing modules — and in 2025 became the PMS partner of Romantik Hotels, its first large multi-property European win. Family-owned rather than PE- or exchange-backed, which shows in a slow, integration-friendly product cadence.
Marketing, CRM & Direct Booking 4
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Booking engine (IBE) — the actual live booking widget, not just a listing
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
TYPO3
Website CMS (with the Powermail form extension)
Open-source enterprise content management system, widely used in German-speaking Europe.
tt•consulting (TT GmbH) & tt-digital
Web agency AND newsletter platform AND online voucher shop AND first-party tracking AND the ASA form bridge
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
Social Media & Content Marketing
Meta (Facebook & Instagram)
Social presence — mid-rebrand and inconsistent
Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.
Data, Integrations & Infrastructure 2
tarteaucitron.js
Cookie consent manager
Open-source cookie and tracking consent manager, widely used in France and deployed via its own CDN (cdntag.tarteaucitron.io). Self-managed: consent purposes are configured in code by whoever maintains the site, not in a vendor console.
Google Analytics & Tag Manager
Analytics and tag management
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
Demand Networks & Affiliation 1
Destination & Regional Tourism
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
Regional master data (Open Data Hub)
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.