Booking Engine Central Reservation System Gift Cards, Vouchers & Stored Value
Sabre Hospitality / Aven Hospitality (SynXis)
SynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.
Visit Sabre Hospitality / Aven Hospitality (SynXis) ↗- Listed properties
- 2
- Rooms covered
- 1,016
- Countries
- 1
- Founded
- 1996
About Sabre Hospitality / Aven Hospitality (SynXis)
SynXis is Sabre Hospitality's central reservation system and booking engine combination, the most widely deployed CRS at upscale and luxury hotels worldwide. Tightly integrated with Oracle OPERA and the GDS layer.
Key capabilities
- GDS connectivity
- OPERA-native
- Loyalty integration
- Multi-property pooling
What Sabre Hospitality / Aven Hospitality (SynXis) does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Booking Engine
Direct-channel commerce. The internet booking engine lives on the hotel's website and converts lookers into bookers without paying OTA commission. The single highest-value system to fingerprint.
No listed property records Sabre Hospitality / Aven Hospitality (SynXis) in this role yet.
Revenue, Distribution & Commerce
Central Reservation System
Group-level reservation and distribution control. Where a multi-property group centralises inventory that individual PMSs hold locally.
Running it here: Manotel Manz Privacy Hotels Switzerland
Marketing, CRM & Direct Booking
Gift Cards, Vouchers & Stored Value
Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.
No listed property records Sabre Hospitality / Aven Hospitality (SynXis) in this role yet.
Who it is for
- Segment
- Chain & enterpriseLuxury & boutiqueResort & wellness
- Department
- Revenue managementSales & marketingFinance & accountingIT & technology
- Persona
- General managerRevenue managerMarketing managerIT manager
- Use case
- Increase direct bookingsReduce OTA commissionRaise ADR & RevPARUpsell & grow ancillary revenueGrow repeat staysIntegrate systems
Hotels running Sabre Hospitality / Aven Hospitality (SynXis)
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Manotel | Geneva, Switzerland | CRS | 610 |
| Manz Privacy Hotels Switzerland | Zurich, Switzerland | CRS (likely) | 406 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.